MarTech, AdTech, MediaTech and all manner of tech, have radicalised the way we consume, handle and think about media.

As automation and math collide, we are in an era of abundant marketing power supercharged by AI. The pain and pleasure of that power is not going away.

Is it even possible to love technology while shielding ourselves from the things we fear about it?

The Malaysian Media Conference will openly dissect this dilemma as the forbidden fruit is now privy to all…. 

RESERVE YOUR SEAT NOW DOWNLOAD EVENT PDF

13th September 2023
Sime Darby Convention Centre Kuala Lumpur

 
 

SPEAKERS + MODERATORS + PANELISTS

Prof. Harmandar Singh
Founder + CEO
MARKETING Magazine

Harmandar Singh, or better known as Ham, has been in marketing and brand communications for almost 30 years. He has created almost 400 commercials and won over 50 local and international creative awards. Ham has been a Creative Director for as long as he can remember.. Even after leaving advertising, he applies creativity every day in his life.

Ranganathan Somanathan  
Co-Founder & Curator
RSquared Global Ventures  

Ranganathan is a marketing and communication expert, with experience leading teams across Asia. As a proven leader, he grows business by enabling people to realize their potential with strategic guidance and mentoring.

Recognised as a trusted advisor by clients and media partners, Ranga has nurtured strong relationships with leadership amongst Agency, Media, and Advertiser ecosystems across the APAC region.

Datuk Lai Shu Wei
Chief Marketing & Sales Officer
Sime Darby Property Berhad

Datuk Lai Shu Wei is the Chief Marketing & Sales Officer in Sime Darby Property Berhad. He leads the Marketing and Sales Strategy, Group Corporate Communications and Customer Experience and is responsible for the Townships & Integrated Segments for the Residential, Commercial & Retail, and Industrial products.

 Datuk Lai Shu Wei was also named the Malaysian CMO of the Year 2019 by Marketing Magazine Asia.

Linda Hassan
Group CMO Singapore, Malaysia & Cambodia
Domino’s

Linda Hassan's passion for radical innovation and creative digital transformation has been key to her strategic leadership for Domino's Malaysia, Singapore and Cambodia.

Coupled with over 20 years of experience in the international QSR industry, her vast expertise entails brand communication, Marcomm tech, digital innovation, e-commerce, CRM, product innovation and customer-centricity.

Chan May Ling
Head of Brand & Marketing Services
CelcomDigi

Her challenge at CelcomDigi is to help build the first telco superbrand in Malaysia.

For over 20 years, May Ling has led cross functional teams to build award winning brand & marcomm campaigns, #1 digital product and first digital telco payment whilst piloting new digital innovation in the Myanmar market. 

Before joining CelcomDigi, May Ling spent more than two years as CMO of KFC Malaysia and is a celebrated Malaysian CMO Awards winner.

Sailendra Kanagasundram
Founder & Managing Director
Visual Retale

Graduated with a Law Degree from the University of London, Sailendra Kanagasundram is equipped with more than 10 years of experience in the Malaysian retail media industry. 
 
Prior to exploring and taking advantage of the wealth of opportunities within the advertising industry, Sailendra has marked his footprints in the insurance and banking industry. 

Neal Pravin Joseph
Associate Director of Strategy
Mindshare Group

A 30-year old Brand Consultant / Strategist who brings a broad business perspective and an intuitive understanding of the consumer mind to the art of brand positioning.

Pravin takes a multidisciplinary perspective – thanks to a career journey encompassing creative agency, digital agency and brand consulting. On pitches, his data-driven holistic approach and creative thinking has ensured the agency does not merely propose media solutions, but well thought-through total marketing solutions, with a powerfully-differentiated idea at the core of the thinking.

Victoria Chu​
Head of Client Engagement
VMLY&R

Victoria Chu is an adept marketing practitioner that thrives in fast-paced, result-driven environments. She brings with her 18 years of through-the-line experience in advertising with extensive hands-on knowledge in the automotive, f&b, beauty, finance and FMCG industries.

Having ventured into both media and creative agencies, her current role at VMLY&R involves a crucial responsibility: enhancing the harmonious integration of media and creative aspects within all communication plans.

Chayenne Tan
Head of Marketing, Consumer & Private Banking
Standard Chartered Bank Malaysia

Chayenne Tan is a brandformance leader, who thrives in connecting the dots of people, data, content, creative, tech and channels. A multi-disciplinary marketer and two-time CMO Awards winner, her works have gained recognition across data plus tech, influencer marketing, PR, social, integrated marketing, non-profit marketing and marketing team of the year. 
 
Prior to joining Standard Chartered, she led various functions in three other banks ranging from sustainable finance for consumer banking, segment marketing to branding and performance marketing. A financial analyst turned marketer, Chayenne has also worked outside banking with brands such as Deloitte, Siemens, as well as Adidas, Goodyear, Nestle, Tefal and Unilever during her stint with Roots Asia Pacific, where she headed integrated marketing portfolios. 
 
Chayenne believes in authenticity, doing the right thing and being a force for good.

Darren Yuen
CEO
Initiative Malaysia 

Darren has spent 30 years in the business, starting with Carat, followed by Reprise Digital and BPN Worldwide.

He now runs Initiative Malaysia - a full service global media agency built to grow brands through culture. They have a name for it: Cultural Velocity

Eileen Ooi
CEO
Omnicom Media Group, Malaysia

With almost 20 years in the advertising and media industry, Eileen’s known for her challenger mentality and passion in raising next gen game changers in Malaysia.

Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in Malaysia and creating new conventions. Eileen has won numerous awards and has been a finalist of APAC Women Leading Change.

Chen Shi Yen
Strategy Director
Mindshare Group Malaysia

With over 22 years of experience, Shi Yen has groomed herself through the years as a client and business leader of multidisciplinary – from creative, shopper marketing, event activation, digital and social to media planning, prior to joining the Media Group Strategy Team as the Strategy Director.  

Shi Yen has an unmatched grasp of how to put every part of complex jigsaw together - from business strategy, people insights to defining the language of success - ensure that all the pieces fall into place before the client’s presentation.

Kshitij  Pradeep
Head of Digital Strategy
Publicis Malaysia

A motorist at heart, advertiser by profession, Kshitij Pradeep is better known as KP by peers. KP's love for simplifying complex digital techniques for marketeers have grown stronger over the years while churning out award winning work while keeping tactics driven by media at the core of brand growth.

Been a part of shift in media trends from offline to online, a flag bearer of conversion oriented goals he deep dives to introduce brands to its users segmentised into addressable categories and dissecting them further to build relevant channel attributions.

Arqam Tabani
Strategy Director
Mindshare Group Malaysia

With more than 13 years of experience in the media industry across various markets, Arqam Tabani is an accomplished strategist. His career is marked by outstanding achievements and recognition, underscoring his remarkable ability to lead impactful campaigns and transformative strategies across diverse industries. He has spearheaded business and marketing strategies that facilitate client transformation while pioneering digital acceleration and transformation initiatives to heighten operational efficiency.

Stanley Clement
CEO
MBCS
(Mediabrands Content Studio)

What started as a creative inkling in his school days has led Stanley to where he is today – heading Mediabrands Content Studio and he hopes to change the face of digital content marketing and creative story telling.

The media-born and audience-informed agency supports Mediabrands agencies including UM, Initiative, and Reprise. In addition, the company offers a holistic suite of services and develop cutting-edge tools to enhance and bolster Mediabrands’ content and production offerings.

Weldon Fung
Area Director - SEA
Meltwater

Weldon (Also known as Welly) is the Area Director for Meltwater in South East Asia.

He's spent over a decade working with Media, Marketing and Communication professionals by empowering and enabling their teams with Meltwater’s stack of solutions which covers Media Intelligence, Social Analytics, consumer insights and Influencer Marketing.

While not at work, he’s a big nerd and foodie at heart. Often found searching up the best local eats and figuring out ways to cook them when he’s at home.

Triton Dsouza
Senior Vice President - SEA
Netcore Cloud

Triton Dsouza is the Senior Vice President of Netcore Cloud in the Southeast Asia region. Netcore Cloud is a marketing technology company focused on SaaS, Martech and CPaaS to help product and growth marketers deliver AI-powered customer experiences across all touchpoints of the user’s journey.

Triton began his professional journey in Mumbai as a Sales Professional. Driven by the purpose of helping create a better technology for tomorrow, Triton is passionate about marketing technology, AI, hyper personalisation and customer engagement. 

Gurmit Singh Gill
Brand Solutions Director
Audience2Media

Gurmeet Gill, an accomplished Brand Solutions Director at Audience2Media, leverages 15+ years' experience with leading Malaysian brands. A Manchester Metropolitan University graduate, he excels in digital, branding, and advertising, spearheading campaigns for Nespresso, Fonterra, Sarawak Tourism Board, Iskandar Malaysia, and more.

Gurmeet's insights are showcased through contributions to Branding in Asia, BFM89.9, and Marketing Magazine. Beyond his role, he co-organised training for Bank Islam, Danajamin, and Malaysia Productivity Corporation, addressing branding and social needs effectively.

Liana Jasmin
Head - Corporate Branding & Marketing
KWSP

Liana Jasmin is the Head of Corporate Branding and Marketing for EPF Malaysia. She is backed with more than 15 years of experience in brand & communications and digital marketing across various facets of the financial industry - from insurance to stock investment.

Currently, she spends her day breaking the mould, changing the status quo and building compelling brand campaigns.

Saiful Ameen Harun
Lead - Digital Strategy & Performance
TNB

In his capacity as the Lead of Digital Strategy and Performance at TNB Retail Division, he assumed a pivotal role in the development and execution of TNB Retail division's comprehensive digital strategy.

His primary focus encompassed areas such as content, technology, design/user experience, process, and optimisation. He championed the initiation and acceleration of digital advancement, driving a transformative shift in the business model to provide innovative solution to support energy transition.

Melwinder Gill
Vice President
Audience2Media

Since 2012, Melwinder has transitioned from Chemical Engineering to leading roles at Media Prima Berhad, The Star, and pioneering firm CtrlShift in South East Asia's programmatic advertising landscape.

A recognized authority in data-driven advertising, he's championed campaigns for financial titans like Standard Chartered and Maybank, FMCG mainstays like BOH and Darlie, and retail giants like GMG & JD Sports. His unique blend of technical acumen and marketing insight sets campaigns apart.

Ken Yap
General Manager
iMoney

Ken is currently the General Manager of iMoney and is spearheading the digital transformation within thr fintech sector. Ken also oversees business operations and marketing strategies ensuring the company utilises the latest tools to build consumer brand affinity. 
 
Ken created the first professional basketball team in Malaysia and expanded to manage the first regional professional basketball league in South East Asia. Ken is also leading the way in sports management and marketing with a short stint in port management.

Tony Laskar
Global CEO
BCMA

Tony is the Global CEO of the BCMA. His focus is on driving industry best practices worldwide and expanding its network of industry leaders covering all aspects of branded content and influencer marketing.

Tony is also Founder & CEO at Audience2Media with operations in the UK and Asia. He developed unique ad targeting platforms covering 95% of the online population and currently leads the way for the influencer marketing sector with access to 134m+ social media influencer profiles, aligning consumer interest data with content creation delivering engaging and culturally relevant campaigns.

Prior to joining the advertising tech industry, Tony obtained 14+ years working within leading multinational corporations. At Vodafone he was principally responsible for building the financial investment plans and earlier a member of the Executive Operations Group at Hitachi Semiconductor (Renesas), where he created global pricing strategies and business plans.

He also initiated and successfully completed major business opportunities supporting global revenue growth exceeding £100m per month and has gained a wealth of experience within the technology and media sector over the last three decades.

Azeem Abu Bakar
Managing Director
FMT News

Azeem Abu Bakar, 32, is an alumnus of the London School of Economics (LSE) in Accounting & Finance. During his time at university, he co-founded a social media analytics and open-source intelligence company in London, serving top government officials, ministries, and the armed forces in Asia.

After completing his studies, he returned to Malaysia to fulfil his scholarship bond with UEM Sunrise Berhad, where he dedicated eight years. His responsibilities include serving as the special officer to the managing director, overseeing business development, finance, and strategic planning.

Currently, Azeem is the Managing Director of Free Malaysia Today (FMT). This English news agency, revered for its expansive readership, caters to a monthly audience of 6 million. As an emblem of independent media, FMT strives to deliver intelligent and balanced content.

Benny Chee
Co Founder & CEO
Mulaaa

With close to 20 years of work experience spanning from FinTech (CompareHero), Payments (Visa), Banking (HSBC) and FMCG (L’Oreal) armed with a Law (LLB) degree, Benny Chee has grown his career in multi disciplines from marketing, sales, general management and now, entrepreneurship. He has led and grown companies from 0-1 and 1-10.

Currently he is the co-founder and CEO of Mulaaa which is an earned wage access (EWA) company focused on empowering flexible salary for all Malaysians. Benny is always curious and constantly challenging the boundaries with tech to simplify life.

Salihah Noh
Head of Digital
Boost

Salihah Noh is the Head of Digital & Performance Marketing  for Boost.  She has over 15 years of experience in dynamic industries such as telecommunication, ecommerce, content and fintech.

Having a diverse background of product development, customer experience, corporate strategy and digital marketing, she is passionate about building new brands and growth hacking through precise customer experience delivery. Prior to Boost, Salihah was the SAVP for Astro Customer Experience and before that Head of Digital Marketing for 11street Malaysia.

CONFERENCE SCHEDULE

08:30 AM

Registration

09:00 AM

Welcome Speech
By Prof. Harmandar Singh aka HAM - MARKETING MAGAZINE

09:15 AM

Keynote Address - MarTech’s Love-Hate with Media and Marketing  
By Ranganathan Somanathan
Co-Founder & Curator - RSquared Global Ventures
 
Ranga is a marketing and communication expert, with experience leading teams across Asia. Proven to grow business by enabling people to realise their potential with strategic guidance. Recognised as a trusted advisor by clients and media partners, have nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC. 

10:00 AM

Coffee Break / Networking

10:30 AM

Spotlight Sessions  
These are the popular 15-mins power Q&A sessions with each star speaker at our Conferences, spotlighting marketing leaders with direct  questions from MARKETING magazine.
Random questions will be posed to the speakers who will answer in a rapid-fire format. Pass is an  option. Delegates are advised to keep their note pads ready, as these quick exchanges are both fleeting and fascinating. 

Spotlight Speaker 1: Datuk Lai Shu Wei - Chief Marketing & Sales Officer, Sime Darby Property.
Spotlight Speaker 2: Linda Hassan - Group CMO, Malaysian, Singapore & Cambodia for Domino’s. 
Spotlight Speaker 3: Chan May Ling - Head of Brand & Marketing Services, CelcomDigi. 
 
  • Is the consumer still in charge when machines are the interface between brand and customer?  
  • As Martech stacks ups the odds in favour of technology, is enhanced reality the new reality?
  • What have FMCG brands learned as early adopters of MarTech? 
  • How do you track and measure customer experience across various media channels? 
  • How do Marketers integrate MarTech into their mobile app and loyalty programs. 
  • How important is creativity is key to brand success? 
  • Making of a SuperBrand 

11:30 AM

THINKING OUT LOUD - Everything, Anything, Nothing.   
Media Owners play a pivotal role in the marketing ecosystem as drivers and investors in a very competitive and sometime brutal landscape. 
 
The constant challenge for them is to get their platform in front of those who decide how to deploy and spend money with them. 
 
Media decision makers on the other hand are hounded like moving targets to the point of irritation, and fatigue levels are high. 
 
These hotbeds of stress make every player anxious beyond the grid. How to we reduce these stress levels in our industry? By just being. 
We triangulate a marketer, media person and creative person in a 3-way discussion scripted to explore how peace and happiness is possible in a business environment that does not help, by adding more to more…  
 
  • Should creative drive the choice of media? 
  • Is the validation of media under scrutiny? 
  • Is sales the ultimate gauge of media performance? 
  • Do we overpromise and then under deliver? 
  • What should media platforms do to better leverage their roles? 
  • Are marketers offloading their decisions to agencies? 
  • What terrifies you about your job?
  • ChatGPT masks its mistakes by spitballing, can marketing do the same? 
 
Starring: Neal Pravin Joseph (Mindshare Group), Victoria 
Chu (VMLY&R) and Chayenne Tan (Standard Chartered Bank). 
MODERATOR: VK Sailendra - Founder, Visual Retale.

12:30 PM

Lunch Break / Networking

01:30 PM

Screening of Campaigns from Cannes Lions, AdFest and some old footage of creative gems 

02:00PM

Deus Ex Machina: The AI Solution to Marketing & Communication Plot Challenges
By Weldon Fung
Area Director SEA - Meltwater
 
From Skynet to Her; AI has been popularised as either a doomsday or a human like partner. The reality is that it's somewhere in the middle. Machines have been solving human problems and issues for ages, and most of its has been for manual and tedious work. But just as the title foreshadows, what if machines could do more including augmenting our creative and intellectual spark? From a writers block, to analysing your creative output to even helping you co-create your creative output, AI is on its way to help with your irresolvable situation.

02:30 PM

How to Harness the Power of Generative AI in MarTech

Join us as experts explore the strategic incorporation of Generative AI in marketing strategies. Discover how AI-powered content creation, personalized campaigns, and enhanced customer interactions are reshaping the MarTech landscape. Gain insights into maintaining brand consistency and ethical considerations while deploying AI-generated content.
This discussion offers practical guidance on selecting appropriate AI tools, optimizing implementation strategies, and measuring the impact of Generative AI in MarTech.

Explore the potential of AI to revolutionize marketing, driving innovation and efficiency while delivering compelling and effective campaigns.

Moderator: Triton Dsouza - Senior VP, SEA Netcore Cloud
Panelist:
Salihah Noh - Head of Digital, Boost
Azeem Abu Bakar - MD, FMT News,
Benny Chee - Co Founder & CEO, Mulaaa

03:00 PM

The Power of Content Made Meaningfully

In an era where technology has reshaped the landscape of media and advertising, the quest for meaningful content has taken centre stage. The Malaysia Media Conference presents a curated panel discussion which encapsulates the dynamic interplay between technological advancements, ethical considerations, and the pursuit of authentic engagement in today's media ecosystem.

Moderator: Gurmeet Singh Gill
Panelist:
Tony Laskar, CEO BCMA
Melwinder Gill, VP Audience2Media
Saiful Ameen Harun, Lead, Digital Strategy & Performance - TNB

Liana Jasmin, Head, Corporate Branding & Marketing - KWSP
Ken Yap, General Manager - iMoney

03:45 PM

Coffee Break / Networking

04:15 PM

MARTECH - BOON vs BANE DEBATE  
 A robust but light-handed pros and cons argument on MarTech as it invades everything we know. There is no right or wrong in this debate, but we bring all points to the fore in a lively, table thumping session in the name of good fun and discovery. Witness eagerness battle experience. Bring your cheers and boos and share them generously. 
 
TEAM BOON:  
Stanley Clement - CEO, MBCS 
Eileen Ooi - CEO, OMG 
Darren Yuen - CEO, Initiative Malaysia 
 
TEAM BANE:  
Kshitij Pradeep - Head of Digital Strategy, Publicis Malaysia
Chen Shi Yen - Strategy Director, Mindshare Group Malaysia
Arqam Tabani - Strategy Director, Mindshare Group Malaysia

MODERATOR: The Hammer 

05:30 PM

Moderator announces Final Results. 

05:40 PM

END OF CONFERENCE

SPONSORS / PARTNERS

CONTACT

ADDRESS

Sledgehammer Communications (M) Sdn Bhd
22-B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia