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Meet the new digital brand storytellers…

Workshop brings stories to life

Stories are more than just crumbs…

Remember the fairytale Hansel and Gretel? No matter the age, everyone knows the story. The delicious looking gingerbread house and the wicked witch spun the perfect story to tell generations to come. That’s what a good story does. It doesn’t just stop there, good stories can also function as potent strategic business tools.

On 26 February 2018, M. Indhran, CEO and Founder of the Sunshine Group explained the art and science of storytelling in his Digital Brand Storytelling workshop held at the Sime Darby Convention Centre.

The one-day workshop taught the participants the latest tools and technologies to enhance their brand and make brand stories come to life. Other experienced speakers were also present, like veteran journalist and Associate Professor at Xiamen University Malaysia, Krishnamoorthy Muthaly, Maria Rica and her partner, Joceyl Mismanos who are digital marketing specialists from the HyperGrowth digital marketing community.

This impressive line-up allowed the participants to have all of their questions answered. Numerous real-world examples from a variety of media and how they applied to brand storytelling, were presented. The digital marketing speakers also shared how companies often are compelled to have Facebook accounts but often lose sight on their objectives, target audience, and how to retain them.

The participants were kept constantly on their toes thanks to the antics of speaker Krishna who got everyone moving with his yoga stretching sessions. The workshop had interactive segments with participants divided into two groups, those that have content creation challenges and those with content distribution challenges.

Participants left with a better understanding on how to uncover the right stories, using the correct tools to plant their stories, and how to make them come to life.

appies judges

Find out what your competitors are up to at APPIES Malaysia!


APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.

Date: 16 & 17 April, 2018

Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

Time: 8.30am – 6.00pm

To register, connect with Ruby on 037726 2588,

For more information of APPIES Malaysia 2018, download the PDF here!

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