Ensemble Worldwide are harnessing the power of mobile gaming with client Maxis, to bring family and friends closer to each other this Chinese New Year.
Through a partnership with Dooit Live, Maxis will be hosting 16 game sessions through the mobile gaming app, featuring CNY-themed questions that are relatable to all Malaysians. The goal is for participants to answer questions correctly within 10 seconds in order to win real prize money.
Executive Creative Director of Ensemble Worldwide, Chan Woei Hern, said, “Maxis and Ensemble have always wanted to find ways in which technology and the internet can make lives more meaningful and we want Malaysians to be part of the storytelling. Dooit has been one of the most disruptive apps of late, and it was a perfect way to gamify the generation gap and make reunions more fun and meaningful.”
Dooit Live is a live trivia game show app which gives participants a chance to win prize money by answering multiple choice questions correctly, and has been plugged as one of the hottest mobile games of 2019.
“We put devices in their hands, and provided them with the #1 network so they can always be connected. Thus, it’s upon us to use every opportunity to turn technology from a distraction to a unifier. After all, Chinese New Year is about reunions, family bonds and merry-making together. True prosperity is indeed time spent with your family,” said Tai Kam Leong, Head of Brand and Partnerships, Maxis.
To launch the game, a short film titled ‘Maxis Presents: Clash of Clans’ was released.
Woei Hern adds, “The film is actually filled with clues and easter eggs on how to play and win cash. The other aspect to this campaign was to engage the Chinese audience and educate them on Chinese culture and traditions, as the insights were that many Malaysian Chinese were losing touch with these roots.”
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