Marvel Studios provided updates on a wide array of projects during yesterday’s San Diego Comic-Con panel, and one detail appears to have fans feeling a lot of emotions. Among the announcements was a release window for Disney+’s Loki series, as well as a brand new official logo.
Just announced in Hall H at #SDCC, Marvel Studios’ LOKI, an original series with Tom Hiddleston. Streaming exclusively on Disney+, Spring 2021.
The series will see Tom Hiddleston reprise his role as the God of Mischief, after he managed to escape with the Tesseract in an alternate timeline spawned by Avengers: Endgame. While that concept is pretty intriguing, the logo – and the wide array of fonts it uses – has made fans feel conflicted.
Some think that the logo is a perfect distillation of the energy that Loki brings to the Marvel Cinematic Universe, while others are befuddled by the graphic design work on display. Here’s a round-up of some of those responses.
To whoever made the loki logo; make up your damn mind.
the loki logo:
the new loki logo looks like me playing with microsoft word 2008’s fonts when i was a child
thinking about how they gave loki THAT logo
loki has a new logo so i can breathe again #MarvelSDCC
this logo is as chaotic as loki
Graphic designer: What font should I use for the Loki logo
The LOKI logo reminds me of a ransom letter — which is 100% accurate because now I have to give into their demands and subscribe to Disney+ #MarvelSDCC
wow that logo for the Loki series is really something special!
Everyone… this logo is pure CHAOS.
And Loki is the God of Chaos.
So I’M FINE WITH IT
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