The publishers of MARKETING magazine, have signed a Memorandum of Understanding (MoU) with the Outdoor Advertising Association of Malaysia (OAAM) to plan and launch a competition for Malaysia’s outdoor advertising industry this year.
This MoU will see MARKETING and OOAM working together to highlight the power of Out-of-Home (OOH) media amongst marketers, creative and digital agencies, and media specialists in Malaysia.
This non-profit project driven by MARKETING magazine in collaboration with OAAM will also provide OOH media support to MERCY Malaysia’s humanitarian efforts.
President of MERCY Malaysia, Dato’ Dr Ahmad Faizal, who witnessed the signing said, “This is timely as we are also marking our 20th Anniversary this year. Malaysian media players has been consistently supportive of our work and it is great to see the outdoor advertising industry come together for a humanitarian cause.”
Henry Low, President of the Outdoor Advertising Association of Malaysia, announced, “As the industry evolves with the times, marketers recognise that the value of creative messaging is the game changer in their business. And with new innovative techonology platforms available, we welcome agencies to contribute their campaigns in the OOH space when they advertise with our members.”
MARKETING magazine’s Founder and Publisher Professor Harmandar Singh (Ham) shared, “We will use our MC2 Awards programme to drive this project and our next season will be about Out-Of-Home advertising. It will be free to enter.”
“While we discover great ideas and reward creative, media and marketing talent, the intention to do good is the main reason we are excited about this collaboration. So when Ham first approached us about this initiative, we were all excited about it,” added Henry.