LANEIGE’s new AR Filter lets users try their new product range
Leading creative-tech agency AliveNow has partnered with Kingdom Digital to build one of Malaysia’s first interactive Facebook Augmented Reality camera filters for top Korean makeup brand, LANEIGE.
This is the first ever makeup-based Facebook AR filter in Malaysia as a part of LANEIGE’s campaign promoting their Sparkle My Way limited edition collection.
The Sparkle My Way Facebook AR Filter lets users try on three different types of eye makeup, lipstick and blush from LANEIGE’s new product range. Users can mix and match their selection and see which combinations they like the most and share their pictures and videos to get a chance to win these brand-new products from LANEIGE.
“We are excited to have our very first personalized Facebook AR filter to celebrate the launch of our new Sparkle My Way limited edition collection. The inspiration behind the filter, along with the collection, is to encourage our sparkling beauties to show off their beautiful and confident self every day,” said Chong Hwa Yee, Marketing Manager for LANEIGE Malaysia.
“We’re excited to work with brands to help them leverage the Facebook AR platform for new and creative applications. We thoroughly enjoyed building this Facebook AR experience for LANEIGE so fans can try out the Sparke My Way product range from their smartphones. We’re excited about innovative possibilities with AR camera effects and as a creative-tech agency, we think there are tremendous opportunities with AR camera effects on Facebook,” said Siddharth Satyanath, Senior Strategist at AliveNow.
The Facebook AR Filter went live in early August and has already garnered very good numbers. Thousands of users have played around with the filter and have virtually experienced the new products right on their mobile phones.
“60% of millennials are likely to make a purchase from a brand they follow on social media. Therefore, we constantly explore different types of social execution for LANEIGE to help them engage and interact with their customers. Working closely with AliveNow, we’ve conceptualised and developed this custom Facebook AR filter for LANEIGE. We hope LANEIGE’s fans will have as much fun with it as we did creating it,” said Kingdom Digital.
Users can access the LANEIGE Facebook AR filter on the brand’s Facebook page – https://facebook.com/laneigemalaysia or click here experience it – https://www.facebook.com/fbcameraeffects/tryit/1740143382699678
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble Worldwide
Global Case Studies include:
- Wendy’s ‘’Find the Burger’’
- Rexona ‘’Mobile Voice Pack’’
- KFC ‘’Rain or Shine – KFC Sells’’
- IKEA ‘’Human Catalog’’
- NIKE ‘’Hyper Court’’
- Dove “Image_Hack”
- Ontario Tourism ‘’Where Am I?’’
- Santander Bank “Beyond Money”
- McDonald’s “Promoticon”
- Nissan ‘’KEFA – Fake Spare Parts’’ and many more!
Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable!
Call Ruby/Amira 03-77262588 or email email@example.com | firstname.lastname@example.org
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/