Firefly is always very quick to the draw, and their recent campaign is a perfect example of that. Customers can now enjoy RM23 off their fare, but of course the asterisk in the advertisement states that the discount is only applicable to the fare, but excludes airport taxes, surcharges and SST. Nevertheless, you have got to take your hat off to the company for being proactive in their campaigns. Marketing Magazine caught up Izra Izzuddin, Vice President of Marketing and Communications at FlyFirefly Sdn Bhd. We asked her about her thoughts regarding the campaign. “We want the market to enjoy the best which is Firefly, we are always current and updated with whatever we do, we react to market situations fast to ensure we are top of mind,” Izra explained. “People are key to us. We want them to enjoy the best deals and book in advance,” she added. The team at Firefly came up with “23 reasons to fly on Firefly” 1. Earn miles through our loyalty programme Enrich 2. Enjoy the convenience of Subang airport and try the Skypark Link straight to KL Sentral 3. Delivering you the best frequencies and schedules across Domestic Malaysia 4. Complimentary drinks and refreshments on board, check out our new super-sized samosa! 5. Board and De-plane faster, hassle free on our ATR 6. Friendly and warm Firefly cabin crew 7. Purchase a FlyPremier package for complete comfort and flexibility; ideal for the business traveller 8. Book great fares through the most extensive payment channel including Boost / Grab / AliPay 9. Indulge yourself in the Sky Lounge at Subang Sykpark 10. Book at our ticketing officers and subscribe to our loyalty card to enjoy free flights 11. Purchase our e-Wallet and Golden Wallet for Senior cities to enjoy deeper discounts 12. Take a break in Penang before heading for your next holiday in Langkawi , Phuket, Kota Bahru, Kuantan or Banda Acheh 13. Book with our many travel agent partners to help you custom design your itinerary and travel plans 14. Enjoy discounts on AIG travel and car insurance and other great travel products on board 15. Check out our new FY Holidays for great travel holiday packages around Malaysia and beyond 16. Land right into the heart of Singapore with our brand new Seletar service 17. Explore the beauty of Borneo with our sister company MASWings 18. Great fares on Amal to explore the holy land using the A380 19. Enjoy the premium Malaysian Hospitality experience on our sister airline Malaysia Airlines 20. Support the environment and fly on the most fuel efficient ATR 21. Hoard our collectors-worthy Firefly merchandise onboard 22. Enjoy great Group and Corporate discounts with Firefly with our Corporate programme 23. Enjoy great deals with our wonderful travel partners such as KTM Rail and Legoland So there you have it, a perfect example of how to make an impact in our aviation-related advertising marketplace. Kudos to the Firefly team!