BBDO Malaysia has helped Anlene launch a new campaign to promote Anlene Heart Plus, by turning “growing old together” on its head and setting a new standard for love and commitment between couples.
Launched on 24 March 2017, ‘The Grow Young Together’ campaign seeks to trigger conversations about ageing, debunking the myth that it should restrict mobility and lifestyle choices. Anlene proposes that with the right nutrition, people can continue to live as young as they feel inside.
Building on the insight that women are usually the ones pushing their partners to stay healthy, the campaign is focused on encouraging married, middle-aged women to look to Anlene Heart Plus for herself and her husband to inspire them to engage in activities they can do together, even as they age.
The video features local pop singer Sheila Majid and her husband Acis as living embodiments of the Grow Young Together proposition.
You can watch the video here:
The BBDO team on this project include VJ Anand, Lee Tak Shune, Lay Jian Yi, and Krystle Morais, Hugo Pacheco, Khalida Kamaludin.