Low budget, high impact – How? Register now to find out.

The power of creativity should theoretically move beyond budget constraints. But with so many campaigns already in the market, does your ad need to have a million dollar budget to be successful?

In today’s session of CMO Roundtable, our speakers are Head of Marketing for Mudah.my, Andrew Pinto and Group Chief Marketing Officer of RHB Bank Berhad, Abdul Sani Abdul Murad.

They will be sharing their advice and experience on creative approaches which can help you achieve your desired resonance, without burning a hole in your pocket. If staying at home has diminished your creative burst, this session will open your mind.

There are still a couple of seats left, so register now to spend one hour today learning. 50% of your registration fees will be channeled to MERCY Malaysia to support Malaysia’s frontliners. MERCY Malaysia will be issuing tax exemption receipts to everyone who registers.

Topic: ‘Doing more with less: How do you create impact with a limited marketing budget?’

Power Up & Save Malaysia – CMO Roundtable 5

Speakers: Head of Marketing for Mudah.my, Andrew Pinto & Group Chief Marketing Officer of RHB Bank Berhad, Abdul Sani Abdul Murad.

Date: 8 May 2020

Time: 4pm

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW