This month our cover has another spin to it with AR. Apart from great content inside, there has been plenty going on in the market these past few months – companies merging, magazine titles closing down and new companies being formed. While no industry can escape from challenging times, it is during these times creative muscles…
APPIES Campaign Showcase:
In this creative partnership, iconic Malaysian company MAMEE-Double Decker collaborated with Malaysia’s largest integrated media network, Media Prima for its latest product launch…
Connect With Your Audience During Moments That Matter. Music plays an integral part in our daily lives. Even if we realise it or not, there is a song (or a playlist) to represent each moment of our lives…
Best of Global Digital Marketing Conference
Now in its 7th year, this year’s Best of Global Digital Marketing Conference did not disappoint with thought-provoking insights, brand new content marketing strategies and a host of best in class campaign case studies…
There’s Something About Ben
It was easy to warm up to tonton’s General Manager Loh Ben Jern. Apart from his friendly demeanour I felt like I knew Ben much longer than the few minutes we had been introduced, mainly because of his unmistakable voice…
Josh Sklar: The cycling is all downhill from here
I have been one of those guys who has been beating the drum for digital advertising since the mid-1990s; a rhythm that most agency chiefs and advertisers have heard with bemusement the way a parent might listen to a child who thinks they are playing with a rock band in front of a sold out audience. I’ve stepped up to the microphone and shouted that “online is the future” for all of these years (decades!)…
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MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.
Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it.
There is no such thing as a free lunch. That’s why game-changing inspiration can always be found
on the front lines of the marketing and media playbook. There’s never been a more exciting time to
be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more.
This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion.
Whatever your take on the future… Marketing is the new Sexy!
Date: 16 October, 2017
Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur.
Time: 8.30am – 5.30pm
Download event PDF here.