John Goodman exits Geometry Global as Diana Cawley steps up


Diana Cawley CEO( – Having been with the agency for over 27 years, John Goodman the current regional president of Geometry Global, director of Ogilvy & Mather in Asia Pacific and the global head of Ogilvy Noor is leaving the agency to pursue his doctorate.

According to the agency John will continue to work with the group on a part-time basis and will also be commencing a research-based Ph.D. at Exeter University in the UK. This doctorate will allow him to develop his deep personal interest in the minority Muslim communities of South East Asia.

John Goodman said, “After more than 27 years with Ogilvy and Geometry, I decided it was time to follow a different dream, while I still can! I have had a wonderful career with the group in 6 different countries and worked with every sort of client and business area. I’ve worked with delightful people who have often become personal friends and I hope to stay in touch with all of them. In my mind both Ogilvy and Geometry reflect the Gold Standard in our business and I am sure they will continue to do so.”

Stepping up to the plate is Diana Cawley who will be taking on the role of chief executive officer for the Asia Pacific region next month. Diana will be based in Shanghai and will report to global CEO Steve Harding.

Commenting on her appointment Steve Harding, Global CEO of Geometry Global shared,

“I have admired her ability to lead and inspire diverse teams for some years, especially across the dynamic Asian markets,”

“She has a proven record in growing businesses and revenue and has a deep understanding of the brand activation and shopper marketing disciplines. I couldn’t be more pleased to welcome her to the Geometry family.”

Diana joins Geometry Global from BBDO Shanghai, China where she was Managing Director and led an integrated multi-agency team for a key client. Prior to that she was the Global Head of Retail at Cheil Worldwide, based in Seoul, South Korea. From 2009 to 2012, Diana was Managing Director of Arc in London, a position she achieved after working her way up through the ranks at IMP London and Triangle Group.

“It’s an exciting time to be in the marketing industry and I am thrilled to join a company that is at the forefront of transformation” Diana shared. “Clients are looking for agencies that know how to drive conversion and Geometry’s focus on spurring behavior change positions it for success. I look forward to helping to drive that success in the Asia Pacific region.”

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