Isobar Promotes Rod Farmer to Strategic Design Director, Asia Pacific

4 years ago

Maciej Nowicki( – Isobar announced that it has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific.

He will join the regional Isobar leadership team, and be responsible for lifting the overall design capabilities of Isobar throughout the Asia Pacific region, focusing on the areas of Experience, Service and Business Design.

Farmer was previously General Manager of Isobar Sydney. At the same time, he was also the Executive Director for Experience Design, which saw him leading the Design practices across the Melbourne, Sydney, Perth, and Canberra offices.

He and his team have played an integral role in the overall business transformation of clients by ensuring smart design across their platforms, campaigns, products and experiences.

In his new role, Farmer will continue building Isobar Australia as APAC’s center of excellence in strategic design, and further expand innovative product/service design offering across Asia Pacific region.

He will continue to be based in Australia and report to Konrad Spilva, CEO of Isobar Australia and New Zealand, and to Sven Huberts, Managing Director of Isobar Asia Pacific, in his regional responsibilities.

This appointment further strengthens Isobar’s regional leadership team, following the appointment of Maciej Nowicki as Chief Creative Officer, South and Southeast Asia earlier this year, and signifies Isobar’s continued commitment to elevating its full service digital capabilities for clients across the Asia Pacific region.

Commenting on his appointment, Rod Farmer said: “I’m thrilled to be joining the Regional team, and looking forward to driving our already strong Design capabilities across APAC.”

On the importance of Design at Isobar, he added: “Whenever you create a new product, service, process or innovation to create new value for your customers, you are designing the future of your business. We recognise that smart design is smart business.”


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