INVOKE CMO leaves to start own outfit - MARKETING Magazine Asia


INVOKE CMO leaves to start own outfit

Na’im Brundage, Chief Marketing Officer at INVOKE Malaysia, has moved on to establish a competitor Digital Marketing agency named Nobleman Creations.

He joined INVOKE Malaysia in November 2016 to assist in setting up its Digital Marketing operation as it was gearing up for Malaysia 14th General Election.

Prior to the historic win of Pakatan Harapan during Malaysia 14th General Election, Na’im and his team of four Digital Marketing staff were working on what could be termed as the biggest political digital marketing operation in the country.

The team managed 106 Pakatan Harapan political candidate’s social media platform, of which 95% of its Parliamentary candidate have won the contest in their respective constituencies.

Armed with Big Data, he spearheaded the INVOKE Malaysia Digital Marketing operation to achieve over 1 billion social media impressions, dwarfing those of Cambridge Analytica in terms of impression frequency per voter during the U.S Trump Presidential campaign.

After the election dust settled Na’im started working on the commercialization phase of INVOKE Malaysia, birthing a new venture named INVOKE Digital.

After grooming the new agency during its initial 8-monthperiod, he decided to establish his own digital marketing agency catering specifically to the digital marketing needs of the SME and NGO market segments.

His biggest achievement to date in the non-profit segment is his online crowdfunding campaign for INVOKE that once managed to collect cumulatively over RM1.2 million in the short span of 48 hours.

Prior to joining INVOKE Malaysia, Na’im was an advertising executive at J. Walter Thompson Kuala Lumpur handling the Nestlé Ice Cream and Confectionary account. He spent his early career days in advertising working in the production sector as a Line Producer at Reservoir World.


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