Indonesia's Bukalapak to hit M'sian shores soon - MARKETING Magazine Asia


Indonesia’s Bukalapak to hit M’sian shores soon

One of Indonesia’s largest online marketplaces, Bukalapak, will soon be available in Malaysia with the launch of the BukaGlobal app.

The company will announce its expansion plans soon.

Valued at over US$1 billion (RM4.2 billion), Bukalapak is looking to extend its reach beyond Indonesia. ― Picture via SoyaCincau

Valued at over US$1 billion (RM4.2 billion), Bukalapak is looking to extend its reach beyond Indonesia. The tech startup claims it will be the first Indonesian e-commerce platform to be available for users outside of the republic.

A platform where SMEs can compete with the big boys.

Bukalapak hopes its expansion plan will bridge over 4 million SMEs with consumers across Malaysia, Singapore, Taiwan, Hong Kong and Brunei. This is in line with the company’s core belief in empowering local SMEs and connecting them to more customers online.

Bukalapak’s expansion beyond Indonesian shores will also mean that products from Indonesian merchants and brands, from food to fashion, will be accessible to more people across the region.

Bukalapak CEO Achmad Zaky said, “A lot of SMEs are finding it hard to make money offline because the cost is really high. This is the problem we solve ― we help smaller players become competitive against malls through the internet.”

Bukalapak will be competing with at least 10 popular online marketplaces in Malaysia including Lazada, Shopee, Zalora and 11Street for a share of the online market pie.


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