IBM has appointed Catherine Lian as its managing director starting today (April 1). She is reporting to Patricia Yim, General Manager, IBM ASEAN.
Lian has 20 years of experience in IT coming from Dell Technologies where she held various management roles across ASEAN and South Asian markets including Malaysia, Korea, Pakistan, Sri Lanka, Bangladesh, Indochina and Cambodia.
Her most recent role was a managing director in Dell Indonesia. She has also played a strong role in women’s empowerment having mentored young professionals as part of the Women’s Entrepreneur Network. She is a graduate of Universiti Utara Malaysia with a degree in economics.
As MD of IBM she will be responsible for the business growth and leadership of IBM in Malaysia building on the collaboration with clients, partners, the government and communities to advance digital transformation and inclusive progress, using AI, Cloud, Blockchain and other emerging technologies.
She succeeds Chong Chye Nee who has retired from IBM.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW