Hey, why don’t you try your own luck?

February 7, 2019

It’s that time of the year when friends or family members will start predicting our Chinese zodiac’s fortunes (or misfortunes) for the year.

If the results of these predictions are foretelling more misfortunes than anticipated though, INTI International University & Colleges (INTI) has a message for you.

INTI’s 2019 Chinese New Year video hopes to inspire people into creating their own luck despite the unlucky zodiac predictions one may have this year.

The video tells a story of a student who anticipats bad luck for himself but in the end musters up the courage to try his own hand at luck.

The storyline was inspired by INTI’s former Mass Communication students who formed The Beat Creatives (TBC), the production house responsible for making this romantic comedy come true.

We found Daniel, Managing Director of TBC, and his team’s vision to be unique, and given their track record of working with big brands such as Says, we knew that we (TBC and INTI) would be able to pull this video off,” shared Timothy Johnson, Senior Vice President for Marketing, Products & Partnerships.

In a span of three days, the video has already garnered 22,000 views and nearly 300 likes on INTI’s official Facebook page.

To view the video, please click the following link:

The Lucky 888 Box feat. Chen Sifu

Feeling a little down on your luck this Year of the Pig 🐷? Have no fear! Chen Sifu is here! ✨ He will give you all the lucky’ tips and charms you need to keep you going ‘Heng Ah! Ong Ah! Huat Ah!Or will it…? 🤔 #intifam #chensifu #CNY2019 #ChineseNewYear

Posted by INTI International University & Colleges on Khamis, 31 Januari 2019
Behind the scenes make-up session for INTI’s “The Lucky 888 Box feat Chen Sifu” video shoot
The behind-the-scenes crew preparing “Xiao Ming” (second from left), INTI’s Chinese New Year video’ main character who makes his own fortune at the end
The “Chen Sifu” character foretelling the misfortunes for those born in the year of the pig
“Xiao Ming” showing off his products from the “lucky” 888 box
“Xiao Ming” mustering up his courage to try his own luck


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaign

Deadline for entry submission:
15th March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email ruby@adoimagazine.com and amira@adoimagazine.com