Listen to this article(marketingmagazine.com.my)– By: Malati Siniah
Bryan Loo’s new bubble tea brand is certainly making waves. tealive is taking over most Malaysia’s social media feeds with pictures of customers lining up for hours outside Bryan’s newly rebranded stores.
Taken from tealive’s Facebook page
The reason for the lines is due to the brand’s maiden buy 1, free 1 promotional campaign held last week to introduce the new tealive brand to Malaysians. While the campaign was a great move to create buzz what many were tickled by was the ad, displayed mainly at the rebranded stores, which took a jab at its competitor Chatime.
Taken from Tealive’s Facebook Page
While Tealive seems to be getting a positive response from the public only time will tell if the brand can keep up its momentum.
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