Is the Marketing Funnel dead? Marketers have never never been in a bigger dilemma than today, and also have never been in a more connected time than now. AI, AR, machine learning and the chance to integrate data with intelligence; Programmatic, Blockchain, Chatbots, Brand Safety, trust deficits, and the list is endless.
This Conference will bring you up to speed with what’s really going on in the Malaysian marketplace. Our speakers are ready to engage with you like never before, it is time to UnMarket and build relationships.
Here’s a sneak peek of the first 10 exiting speakers. Surprise, surprise, everyone’s favourite lady in pink will be there!
1. Damien Crittenden, Xaxis APAC VP Client Strategy
Damien has spent more than 20 years across multiple brands, categories, markets, and disciplines. He has been with Xaxis for four and a half years and is passionate about Data & People.
His leadership as Co-Chair of the IAB Committee for Measurement, Standards & Data produced three white papers addressing Brand Safety, Marketing ROI Measurement & the role of Data in informing Creative.
He spent almost two years as MD Asia Pacific for Analytic Partners, and before that more than three years at Dell as Regional Marketing Director for Online, Planning & Analytics.
2. Srikanth Ramachandran, Director Moving Walls Sdn Bhd
Srikanth formed Moving Walls – a start up with a vision to tackle Digital’s Final Frontier.
His achievements across his corporate and entrepreneurial life include: establishing and growing IBM Singapore’s e-business team including Implementing the world’s first end-to-end Secure Electronic Transaction (SET) transaction in 1996; building and merging Knowledge Dynamics (KD), a regional leader in the analytics space, with a NYSE listed company.
With Moving Walls, he has garnered a range of Malaysian and Regional Awards including the Most Promising Entrepreneur Award at the 2015 Asia Pacific Entrepreneur Awards (APEA).
3. Arvind Sethumadhavan, Chief Strategy & Innovation Officer Dentsu Aegis Asia Pacific
Arvind has been with the Dentsu Aegis Network (DAN) for more than seven years, rising from Regional Practice Leader Social & Analytics at Isobar AsiaPac, to Chief Innovation Officer and now Chief Strategy & Innovation Officer for DAN AsiaPac.
He is at home with Big Data, eCommerce, Creative Technologies and the application of Artificial Intelligence to business.
Arvind was also actively involved in DAN’s Global CMO Survey 2018 with over 1,000 CMOs and C-level marketing executives.
4. Ben Mahmud, Head Strategy & Business Dev Petronas Dagangan Bhd
Ben joined Petronas early in this year. In the newly created role at Petronas, he is overseeing the downstream marketing operation units for domestic and global markets.
He was previously with Shell having worked in a number of roles in Malaysia, New Zealand and Australia.
He has extensive experience in the petrol retail industry, especially category management for motor oils and convenience retail.
5. Dato’ (Dr.) Hussamuddin Hj. Yaacub, Chairman, CEO & Group MD, Karangkraf Media Group
An iconic publisher and entrepreneur Dato (Dr.) Hussamuddin saw an opportunity in the media scene way back in 1978 and launched his first ever title Mingguan Kanak Kanak.
From thereon, through perseverance, passion, sheer determination, hard work and vision, the company has grown into the publishing empire it is today.
From one title, the group today carries over 13 magazine titles, a book division, and with the addition of Sinar Harian, is the largest Malay content publisher in the country.
6. Norsiah Juriani Johari (Juju)
A familiar name in the industry, Juju built her career with some of the world’s top brands starting off at Unilever and later joining British American Tabaco (BAT) where in the 11 years she was there held various senior leadership positions in the company.
She was most recently holding the position of Head of Marketing at CIMB Bank before joining Johor Corporation.
7. Datuk Seri Vida (DSV) Diva. Entrepreneur. Singer. Founder – Vida Beauty
DSV came from humble beginnings. Her life changed when her father, who owned a sawmill, died suddenly.
She eventually made her way to Universiti Sains Malaysia in Penang to pursue a degree in education, majoring in Malay Literature and History.
To support herself, she sold products like batik sarongs, prayer garments, meat sambal and keropok to her friends and lecturers.
Upon graduation, she was assigned to teaching at SJK (C) Poi Lam in Ipoh. She then started a business in the field of beauty and grooming. Today she is a superstar!
8. Lim Imun, General Manager – Marketing of Munchworld
Lim Imun joined MunchWorld Marketing as the General Manager Marketing since September 2015.
She has over 20 years of experience in the consumer products and service industry. Prior to MunchWorld Marketing, Lim held the position as Head of Digital Appliances of Samsung Malaysia Electronics for almost 3 years.
She has also been managing other brands previously such as Fonterra and Coca-Cola.
9. Timothy Johnson, SVP of Marketing Product & Partnerships of INTI International University & Colleges
A seasoned marketer with over 20 years experience in Sales & Marketing spanning FMCG, Financial Services and now Education, Tim has worked with top brands at Nestlé, Citibank and Standard Chartered and is now Vice President Marketing at Inti International University and College.
Before Inti he was Head of Marketing at Standard Chartered Bank for five years. He has Sales and Marketing in his DNA.
As a little boy, he started selling his Matchbox toy cars to buy Enid Blyton story books.
10. Jayaram Gopinath Nagaraj, General Manager of Blaze Digital Malaysia
Jayaram (aka Junior) spent the last 15 years making his mark in Malaysia’s growing digital scene.
Having started off at Astro Radio he progressed quickly into a leadership role with Malaysia’s No.1 English radio station, hitz.com. Venturing into the telco space he then took on the role of Specialist, Mobile Application Development and Device Testing at Maxis Berhad.
He rejoined Astro Radio in 2013 and with Blaze Digital is responsible for the expansion from 32 to over 50 digital properties through Astro’s recent partnership with KarangKraf.
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