Firefly Wants You to Discover VisitMalaysia2020 with your 6 Senses - MARKETING Magazine Asia


Firefly Wants You to Discover VisitMalaysia2020 with your 6 Senses

Flying is magical and even for the most frequent of travellers, going on a vacation sparks a unique sense of excitement. Vacation spots are abundant globally but before you start planning an international holiday, take a moment to consider local options. In support of Visit Malaysia 2020, Firefly’s ‘Discovery – See It, Hear It, Sense It, Feel It, Touch It, Taste It’ campaign is encouraging Malaysians to discover and rediscover their country by offering tempting travel packages to local destinations.

According to the airlines, the campaign explores every aspect of external stimulation they want their travellers experiences. “See It connects to places, things and people, Hear It connects to local entertainment, what’s in, what’s happening and what’s new, Sense It ropes to the beach, food, garden, park, arts and atmosphere, Feel It binds to the journey, enjoyment, satisfaction and fulfilment, Touch It links to arts, batik, shopping items, museums and Taste It chains to local food and beverage. Let us all come together to See It, Hear It, Sense It, Feel It, Touch It and Taste It.

Moving away from promoting our skyscrapers and Michelin star restaurants, Firefly wants to flaunt what makes Malaysia unique by focusing its campaign outside of capital, to alluring destinations such as Pulau Pinang, Langkawi, Johor Bahru, Kuantan, Terengganu & many more.

This is the best time to take the opportunity to start off by flying from Subang for a short holiday. Discover hidden food gems in Kota Bharu and Terengganu, fly to Langkawi for a tranquil getaway and Penang to enjoy the heritage and feast on a food galore. An array of activities can come rolling in for those who love the heritage, cultural, sand, sea & beach or even for the foodies.

Tourism Malaysia and the Ministry of Tourism, Arts and Culture Malaysia have planned out an event-packed year for Visit Malaysia 2020. Hence why Firefly has meticulously planned out hassle-free travel routes with attractive packages, determined to bring passengers from all walks of life to fall in love again with their motherland.

To plan a local vacation using Firefly’s package deals, visit: fireflyz.com.my. To take a look at the calendar of events for Visit Malaysia 2020, visit: tourism.gov.my/.


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