Firefly unveils new campaign-related logo refresh

2 months ago

In an effort to take sustainability to the next level, Firefly Airlines is going green and showing its love for mother earth by leading simple efforts to protect the environment.

Having its logo changed from orange to green earlier this week for a week long campaign, the airline has attracted much attention from the public who were clueless of the sudden change.

Having a fleet of 12 ATR 72-500 series, the airline takes its share of responsibility in preserving the environment and continues to improve its environmental footprints moving forward.

“We are operating aircrafts that the structures are made of approximately 20 percent of composites, which helps reduce fuel burn and emissions.

In short, ATRs are known to be more environmentally friendly compared to jets as they emit lesser CO2. This means that ATRs would be a better option in order to reduce the negative impacts onto our environment.

With climate change being a huge concern to many of us, it is only right to practice and encourage habits that can lead to more environmentally friendly and ecologically responsible decisions and lifestyles, which can then help protect the environment and sustain its natural resources for current and future generations,” said Firefly CEO, Philip See.

Firefly Airlines is planning to carry out more ‘green initiatives’ this year to keep the ball rolling. Being the first full-service airline in Malaysia to separate used beverage cartons on board, the airline has in its sleeves for an immense Corporate Social Responsibility in September in conjunction with World Cleanup Day.

It is said that the public might have a chance to join in the effort, but let’s stay tuned to more official announcements from the organizer itself. In its Facebook post on Monday about this campaign, the visual clearly states 4 main reasons on why the airline is going green.

Firstly, it’s because of its official stand as the first full-service airline in Malaysia to separate used beverage cartons onboard, secondly, ATRs emit 35kg less CO2 per passenger per flight then a similarly sized regional jet, thirdly, comparison of 70 minutes flight versus a 5 hour drive and lastly is because spending time with loved once and connecting people everywhere.

In conjunction with this “We Are Going Green” campaign, the airline has lined up a series of activities such as trivia questions via its social media platforms and onboard activation of winning prizes when you wear green to show support for this initiative.

Yet again this young, fun and vibrant airline has made its name for unfolding an exciting yet meaningful campaign. Philip has urged all to join them on this journey to preserve the environment and create a more sustainable future for everyone.



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