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Isn’t it contradictory Facebook uses newspaper ads to say sorry?

For someone who doesn’t think much about newspapers, Mark Zuckerberg’s apology ironically takes him to all the major newspapers in Britain and America.

More than a slap in the face, maybe it was the fact that Facebook’s stock plummeted almost $50 billion, and angry advertisers threatening to take their business elsewhere or the deletefacebook hashtag, but Mark is now eating humble pie.

After the Cambridge Analytica scandal, Mark gave apologetic interviews to CNN but unfortunately, it did not repair the damage.

The U.K.’s The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express, and The Sunday Telegraph, along with American newspapers The New York Times, The Washington Post, and The Wall Street Journal, all carried the ad.

The ad which began, “You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to ensure this doesn’t happen again.” Zuckerberg went on to assure Facebook users that the social-media company would be “limiting the data apps get when you sign in,” and was also “investigating every single app that had access to large amounts of data before we fixed this.”

It’s unclear, however, whether this strategy will work.

Congressional committees in both the House and the Senate have called on Zuckerberg to personally testify before them. “Mr. Zuckerberg needs to come and testify,” Senator Mark Warner, the ranking Democrat on the Senate Intelligence Committee, said on NBC’s Meet the Press Sunday. “He created this entity, he in effect created this industry, and he needs to come explain [himself] to the American public.” (Zuckerberg has said he’d be “open” to testifying before Congress if he’s the “right person” to do so.)

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