As a result of the growing number of requests from entrants for more time to prepare and lodge their entries, the closing date of this year’s Dragons of Malaysia Programme has been extended another month, to June 14. Full entry details are on the Dragons of Malaysia entry site at http://dragonsofasia.org/.
Eligibility for entry
Agencies and Companies working with these Marketing Communication disciplines: Advertising, Promotion, Media, Activation, Mobile, Experiential, Integration, Social Media, Word of Mouth, Interactive, Digital, DM, Public Relations, Shopper Marketing, Entertainment, Events, Experiential, Field Services, Media, in all Countries throughout Asia Pacific
Entries submitted must have been operational between 31 January 2018 and 13 June 2019. Entries can be entered in more than one Category but the content must to be tailored to meet the entry criteria for each category.
Entries must be lodged and paid for on www.dragonsofasia.org. Payment can also be made via Bank Transfer or Visa Card by requesting an Invoice from the Secretariat. All payments must be made by close of business on 15 May 2019.
The entry fee is AUD$200 per entry.
To ensure all Entrants are on the same ‘level playing field’, and to assist Judges, the number of pages required fro the written section (Campaign Summary) of each entry, must not exceed 4 A4 pages.
Winners will be announced by eMail, on the Dragons of Asia web site and at the Award Ceremony, planned for October in Kuala Lumpur with the actual date to be advised later.
Judging criteria
Each Malaysian entry will be judged 4 times, by 4 different Judges in the International Judging Panel. The 3 highest scoring entries in each entry Category, will each win a Gold, Silver & Bronze Dragons of Malaysia Trophy.
The highest scoring Malaysian entry will win the Best in Country, Blue Asia Dragon.
Black Dragons of Malaysia Certificates will be awarded to those Entries whose final scores settle just below the Bronze recognition level, but are deemed worthy of acknowledgement.
After the Malaysian entries are judged, all entries will then be judged again, together with the Dragons of Asia Entries, by the Dragons of Asia International Judging Panel.
The 3 highest scoring entries in each of the 17 Categories will win Gold, Silver & Bronze Dragons of Asia Trophies.
The highest scoring entry in each Country will win the Best in Country Blue Dragon. There must be a minimum of 6 Campaigns from a Country for this Award to be awarded.
The Campaign, which reflects the best work carried out in Asia, throughout 2018/2019 will be awarded the Best in Asia Red Dragon.
Red Dragons will be awarded to the 2019 Agency of the Year and the 2019 Network of the Year, based on total Category points scored.
Black Dragon Certificates will be awarded to those Entries whose scores settle just below the Bronze recognition level and are deemed worthy of acknowledgement.
Category Winning campaigns will earn Dragons of Asia Industry Ranking Points: Gold: 15, Silver 7, Bronze 5 and Black 1.
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