Empowering Malaysian Indian Woman…

By Indhra Seghar

Deepavali is approaching, and I’m stuck.

The Malaysian Indian woman of substance.

Docile housewife? Think again. CEO by day, cultural icon by night.

Kolam at dawn. Board meeting at noon. Bharatanatyam at dusk.

She doesn’t choose between modern and traditional. She owns both.

Respect Her Duality. Celebrate Her Roots. Empower Her Voice. Honour Her Journey. Fuel Her Ambition.

How do you make a festival of lights shine even brighter?

That’s when my AI companion threw me a curveball.

“What if,” AI suggested, “we show a woman coding festival lights?”

At first, I laughed. Coding? For Deepavali?

But then it hit me like a bolt of lightning. This wasn’t just an ad idea.

It was a revolution in 30 seconds.

We craft a story of an Indian woman, a tech whiz, using her coding skills to create the most spectacular light show her village had ever seen.

Traditional rangoli patterns morphed into circuit board designs.

Diyas flickered in binary. It was Deepavali 2.0.

The response? Explosive. Women in tech were cheering.

Girls were asking for coding classes instead of kitchen sets.

We hadn’t just made an ad; we’d sparked a movement.

This taught me a crucial lesson: advertising isn’t just about selling products.

It’s about shaping narratives, challenging norms, and yes, even changing lives.

Now, every campaign I create aims to do more than just sell.

Because when tech meets tradition, and commerce meets cause, that’s when the real magic happens.

Ready to tap into the Powerhouse?

October 11^th, 2024. My workshop.

The Malaysian Indian woman isn’t just part of your market.

She is the market.

AI for Marketing, Media & Advertising workshop

11^th October, 2024

8.30am – 5.30pm

Click here

Contact Ruby 03-7726 2588, [email protected]

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW