By Indhra Seghar
Deepavali is approaching, and I’m stuck.
The Malaysian Indian woman of substance.
Docile housewife? Think again. CEO by day, cultural icon by night.
Kolam at dawn. Board meeting at noon. Bharatanatyam at dusk.
She doesn’t choose between modern and traditional. She owns both.
Respect Her Duality. Celebrate Her Roots. Empower Her Voice. Honour Her Journey. Fuel Her Ambition.
How do you make a festival of lights shine even brighter?
That’s when my AI companion threw me a curveball.
“What if,” AI suggested, “we show a woman coding festival lights?”
At first, I laughed. Coding? For Deepavali?
But then it hit me like a bolt of lightning. This wasn’t just an ad idea.
It was a revolution in 30 seconds.
We craft a story of an Indian woman, a tech whiz, using her coding skills to create the most spectacular light show her village had ever seen.
Traditional rangoli patterns morphed into circuit board designs.
Diyas flickered in binary. It was Deepavali 2.0.
The response? Explosive. Women in tech were cheering.
Girls were asking for coding classes instead of kitchen sets.
We hadn’t just made an ad; we’d sparked a movement.
This taught me a crucial lesson: advertising isn’t just about selling products.
It’s about shaping narratives, challenging norms, and yes, even changing lives.
Now, every campaign I create aims to do more than just sell.
Because when tech meets tradition, and commerce meets cause, that’s when the real magic happens.
Ready to tap into the Powerhouse?
October 11th, 2024. My workshop.
The Malaysian Indian woman isn’t just part of your market.
She is the market.
AI for Marketing, Media & Advertising workshop
11th October, 2024
8.30am – 5.30pm
Click here
Contact Ruby 03-7726 2588, [email protected]
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
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