In the spirit of Ramadan and as a month-long lead up to the upcoming Aidilfitri celebrations, Primeworks Studios is rolling out multiple festive events featuring its slate of animation brands – Ejen Ali and Alif & Sofia.
The events are held in conjunction with Media Prima Berhad’s umbrella campaign “Setulus Ikhlas”, which aims to instill the importance of sincerity in our daily actions.
The festive campaign kicked off with a special appearance by Ejen Ali and Ejen Alicia, lead characters from the spy kids animated TV series Ejen Ali, at Sunway Velocity Mall, Cheras.
The 3-day event was held from the 18th to 20th May 2019 and featured a line-up of kids’ entertainment for Ejen Ali fans including Meet-&-Greet sessions, colouring contests and curated spy-themed crafts from noon to 7pm daily.
Fans will also got a chance to win limited edition Ejen Ali Raya packets as well as a range of Ejen Ali merchandise from the Consumer Products range.
The exciting festive mission continues the following weekend as Ejen Ali and Ejen Alicia will travel down to Freeport A’Famosa Outlet, Melaka on 26th May 2019 for special appearances from noon.
The Melaka mission offers fans down south the opportunity to participate in colouring contests, IRIS DIY as well as a photo session with Ejen Ali and Ejen Alicia.
“We are looking forward to the Ramadan and Aidilfitri season this year as it marks the first time that we are organising a double festive celebration with our key animation titles, Ejen Ali and Alif & Sofia.
“With all the entertainment line-up we are bringing to these events, we are confident that this initiative will bring the animated characters closer to the hearts of fans,” said Airin Zainul, Director of Digital Asset Management Unit and Licensing & Merchandising.
The weekend of 25th and 26th May 2019 will also mark the official launch of Primeworks’ latest animation brand, Alif & Sofia, co-produced with Blindspot Studios and supported by the Malaysia Digital Economy Corporation (MDEC).
As part of the Bazaar Setulus Ikhlas festive mini-carnival, a two-day interactive programme is set to take place at the Concourse Area, Central i-City Mall, Shah Alam.
The public is invited to witness the occasion beginning at 3pm on 25th May 2019, where they can meet the voice talents behind the characters of Alif & Sofia and the adorable character mascots.
The session will also be supported by a special appearance by Ejen Ali and Ejen Alicia prior to the official launch event.
Alif and Sofia will then make their second appearance at Central i-City Mall on 26th May 2019 from 11am to 4pm.
“Alif & Sofia is a 3D animated series created for the Youtube audience, which follows two young pre-schoolers as they learn about the world around them.
“The series also instills elements of Islamic values that kids can apply in their daily life. We hope that our audience will delve into the values that the characters exert, in turn offering them something meaningful this Ramadhan,” added Airin Zainul.
Watch Ejen Ali :
Ramadan : every Thursday at 5.00pm
Non-Ramadan : every Thursday & Friday @ 5.00pm
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