Edelman Malaysia finishes first with “Best Campaign: Research & Insights”
Edelman Malaysia walked away with the ‘Best Campaign: Research & Insights’ for its innovative work on Shell Emotion Tracking Study in the recently held Mobile Excellent awards ceremony in Singapore.
The Shell Emotion Tracking Study is how a fuel company went category conventions to understand and help manage emotions that turn all of us into aggressive drivers on the road. This first of its kind real-time emotion tracking study followed hundreds of Malaysian drivers using wearable devices on over 2,569 journeys to create distinct driving profiles using analytics from 150,000 data points.
“A win at the prestigious MobEx awards clearly symbolizes that lines across MarCom disciplines are blurring. And winning this applause as a PR Specialist amongst regional Mobile Marketing heavyweights makes it special and humbling,” said Mazuin Zin, Managing Director Edelman Malaysia.
“We are glad that increasingly industry is voting in favour of work with Earned Attention at its core,” added Mazuin.
Edelman’s work clinched the category that recognizes the best mobile marketing campaign that used key insights and research findings to drive the core marketing objectives and that was vital to its success.
In this category, judges which consisted of the region’s top 20 mobile marketing professionals looked for clear evidence of how the insights directly influenced the mobile strategy and its results.
This win comes on the back of Edelman Malaysia’s strategic transformation of evolving into a ‘Creative Solutions Company’ with PR at its core that it embarked upon in 2017.
The work was also recently applauded at the Asia Pacific Communications Director Award in Hong Kong.