Edelman Malaysia brings home gold

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Edelman Malaysia walks away with 2 gold awards at the PR Awards
Edelman Malaysia walked away with the two Gold awards for excellence in PR in the fiercely fought categories of ‘Best Insights driven PR Campaign’ and ‘Best Direct to Consumer’ Campaign for its groundbreaking work on Shell Emotion Tracking Study at the PR Awards.

The award show now in its fifth year was recently held in Singapore. Judged by a battery of high powered regional executives from the world of Marketing, Brand, Corporate Comms and PR, this year had jury from the likes of HSBC, Mastercard, Malaysia Airlines, Petronas, Deustche Bank, Expedia Group, and InterContinental Hotels Group.
“We are proud to keep the Malaysian flag flying high at the regional stage. Winning in these two categories of Direct to Consumer, and Best Insights driven campaign, underscores the ever-growing role of ‘Earned Attention’ currency that Edelman brings forth to the new Marketing mix,” said Mazuin Zin, Managing Director Edelman Malaysia.
Edelman’s Shell Emotion Tracker Reigned Gold in the Best Insights driven PR Campaign ahead of AIA Singapore and Monster.com regional campaigns. Whilst it triumphed Asia Breweries (Heineken and Tiger brands) in the Best Direct to Consumer category.
This win comes on the back of Edelman Malaysia’s strategic transformation of evolving into a ‘Creative Solutions Company’ with PR at its core that it embarked upon in 2017.
The work was also recently applauded at the prestigious MobEx APAC 2018 awards in Singapore and Asia Pacific Communications Director Award in Hong Kong.

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 24  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]

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