Two weeks ago, we made the decision to delay The 14th Malaysian Media Conference (MMC) to 23 October. Any event organiser knows that such decision isn’t made without full consideration of its effects and we hope the industry supports our determination to host a successful event by joining us.
There has never been a year as important as 2020 for stakeholders in our industry to come together and assist each other to bounce back from the unparalleled challenges we’ve been smacked in the face with. By hosting a grand gathering we’ve all been deprived of, the MMC2020 is officially initiating The Great Comeback.
COVID-19 has exposed our flaws and vulnerabilities. But as we enter a unique window of opportunity to shape the recovery of our industries, MMC 2020 will offer insights from experts to help inspire the media and marketing industries to determine the future state of Malaysia’s communication landscape.
Drawing from the vision and vast expertise of each stakeholder, this year’s conference is designed to provide an unparalleled platform for creating, shaping and delivering collaborative solutions for the upcoming decade.
The full-day Conference on October 23 showcases 20 speakers and panelists and will be held at the Sime Darby Convention, which adheres to the highest COVID-19 protocol standards.
Find out more about the conference here. Tickets for the conference are also HRDF claimable so call us at 03-7726 2588 to find out how you can use your HRDF credits for our conference.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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