By: Malati Siniah
dimsum , the video-on-demand subscription service by The Star Media Group, has struck a first of its kind deal with Celcom to offer subscribers a more seamless service by integrating the payment for both services under one bill.
Through this partnership, dimsum subscribers will be able to stream unlimited Asian dramas and shows with Celcom’s new video streaming feature, Video Walla, for only RM7 weekly.
This offer is available exclusively to all Celcom Xpax and FIRST™ customers. Also, Celcom customers can opt to subscribe to dimsum via direct operator billing without the hassle of entering online banking or credit card details.
Lam Swee Kim, chief marketing officer at dimsum, said, “With features like Celcom Video Walla, dimsum subscribers can stream to their heart’s desire without the fear of using too much data. We have also integrated with Celcom and subscribers can now pay through their mobile operator, all in one bill!”
In a phone interview with MARKETING Kim shared that earlier on Monday the platform had just inked a partnership with a new media partner.
“On Monday we have just struck an agreement with China’s major media player Shanghai Media Group. They are the latest partner to join dimsum’s branded environment.”
Earlier in March dimsum announced its partnershipwith five international media networks- CITVC (China), Shanghai Wings Media Co,.Ltd (China), TV Asahi (Japan), MediaQuiz (Hong Kong) and MediaCorp (Singapore).
One of the platform’s most recent initiatives was the launch of two branded video content, GOASEAN, offering the best Southeast Asia travels and the premium Korean entertainment on Oh!K. This is part of dimsum’s plan to bring travel and Korean series to its subscribers.
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