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Dimsum runs its first integrated billing system with Celcom and inks a new partnership
04 Jul
By: Malati Siniah
dimsum , the video-on-demand subscription service by The Star Media Group, has struck a first of its kind deal with Celcom to offer subscribers a more seamless service by integrating the payment for both services under one bill.
Through this partnership, dimsum subscribers will be able to stream unlimited Asian dramas and shows with Celcom’s new video streaming feature, Video Walla, for only RM7 weekly.
This offer is available exclusively to all Celcom Xpax and FIRST™ customers. Also, Celcom customers can opt to subscribe to dimsum via direct operator billing without the hassle of entering online banking or credit card details.
Lam Swee Kim, chief marketing officer at dimsum, said, “With features like Celcom Video Walla, dimsum subscribers can stream to their heart’s desire without the fear of using too much data. We have also integrated with Celcom and subscribers can now pay through their mobile operator, all in one bill!”
In a phone interview with MARKETING Kim shared that earlier on Monday the platform had just inked a partnership with a new media partner.
“On Monday we have just struck an agreement with China’s major media player Shanghai Media Group. They are the latest partner to join dimsum’s branded environment.”
Earlier in March dimsum announced its partnershipwith five international media networks- CITVC (China), Shanghai Wings Media Co,.Ltd (China), TV Asahi (Japan), MediaQuiz (Hong Kong) and MediaCorp (Singapore).
One of the platform’s most recent initiatives was the launch of two branded video content, GOASEAN, offering the best Southeast Asia travels and the premium Korean entertainment on Oh!K. This is part of dimsum’s plan to bring travel and Korean series to its subscribers.
31 SENIOR MARKETERS. 54 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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