Digi reminds Malaysians the importance of grandfather stories - MARKETING Magazine Asia


Digi reminds Malaysians the importance of grandfather stories

Today’s younger generation have it easy compared to their forefathers. Which is a good thing. Gone are the days where putting food on the table was in question. Or being under the mercy of nature. That said, many have done so well for themselves that their children and grandchildren are completely unaware of the sacrifices made.

Since this is a season of family reunions, Digi hopes to inspire viewers to discover the rich treasures found in family stories – stories of adventure, hardship, overcoming obstacles, and most of all, stories of love and sacrifice.

In this heart-warming film, a college kid is sent to care for his slightly senile grandfather. Juggling between Ah Kong’s constant singing and bouts of cyber taunting from his friends, he unwittingly makes a startling discovery about a little secret his family never told him about.

“It’s a little reminder to face new challenges with the wisdom and patience of old, represented by the grandfather in this tale,” says Bernard Lee, Head of Marketing Services at Digi. “Family stories are your greatest inheritance. Wealth may not last, but your stories will.”

“If family stories are not passed on from generation to generation, they will one day be gone forever,” adds Alvin Teoh, ECD of Naga DDB Tribal. “More than just telling stories, it is in a way heritage preservation, and first-hand lessons on family values and culture.”

View here:

ECD : Alvin Teoh
Deputy ECD : Paul Lim
Associate CD : Leong Sook Leng
Creative Group Heads : Andrea Yap
Head of Chinese Copywriter : Raphael Ang
Chinese Copywriter : Ng Jia Qi
Business Unit Head : Kevin Teh

Brand Director : Lim Jia Wei
Brand Manager : Ng Mun Tyng
Project Management : Valerie Chan
Head of Content Studio : Chen Lee Ling
Producer : Stephanie Ooi
Film Director : Barney Chua
Director of Photography : Jeerasak Intasa @ Khun A
Producer : Fazlynne Majid & Zax Loo
Audio Production : Danny Lim @ Real Time Studios


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