D&AD gave out six black Pencils this year - MARKETING Magazine Asia


D&AD gave out six black Pencils this year

six black pencils

When it comes to Black Pencils, the D&AD Awards is always quite choosy about who gets one and most of the time, they just don’t award them at all.

So its quite surprising that this time round, D&AD gave out six black Pencils, which is considered the most prized award which is always kept for the most trailblazing pieces of work.

It should be noted that last year, only three black Pencils were awarded.

https://www.youtube.com/watch?v=Fq2CvmgoO7I

First up, ‘Dream Crazy’ by Nike. This got one black Pencil in the Integrated category. Wieden & Kennedy Portland created the spot which celebrated athletes who pursued crazy dreams.

Next up is ‘Viva la Vulva’ created by Abbot Mead Dickers BBDO for Libresse and sister brand Bodyform, which won in the Direction category.

https://www.youtube.com/watch?v=8goJKQ_864c

The New York Times “The truth is worth it” created by Droga5 New York, won two black Pencils, one in TV commercial campaigns and one in writing for film.

BWM Dentsu also received a black Pencil in digital design for the ALS Association’s ‘Project Revoice’, a digital voice clone that integrates with text-to-speech devices.

Finally, the ‘Xbox Adaptive Controller’ by Microsoft got a black Pencil in Product Design for a unified devices hub that makes gaming more accessible to gamers with limited mobility.

Source: Campaign Live UK


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