When it comes to Black Pencils, the D&AD Awards is always quite choosy about who gets one and most of the time, they just don’t award them at all.
So its quite surprising that this time round, D&AD gave out six black Pencils, which is considered the most prized award which is always kept for the most trailblazing pieces of work.
It should be noted that last year, only three black Pencils were awarded.
First up, ‘Dream Crazy’ by Nike. This got one black Pencil in the Integrated category. Wieden & Kennedy Portland created the spot which celebrated athletes who pursued crazy dreams.
Next up is ‘Viva la Vulva’ created by Abbot Mead Dickers BBDO for Libresse and sister brand Bodyform, which won in the Direction category.
The New York Times “The truth is worth it” created by Droga5 New York, won two black Pencils, one in TV commercial campaigns and one in writing for film.
BWM Dentsu also received a black Pencil in digital design for the ALS Association’s ‘Project Revoice’, a digital voice clone that integrates with text-to-speech devices.
Finally, the ‘Xbox Adaptive Controller’ by Microsoft got a black Pencil in Product Design for a unified devices hub that makes gaming more accessible to gamers with limited mobility.
Source: Campaign Live UK
TIME TO ENTER APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
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