Posted on by Raihan Hadi
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D&AD gave out six black Pencils this year
24 May
When it comes to Black Pencils, the D&AD Awards is always quite choosy about who gets one and most of the time, they just don’t award them at all.
So its quite
surprising that this time round, D&AD gave out six black Pencils,
which is considered the most prized award which is always kept for
the most trailblazing pieces of work.
It should be noted
that last year, only three black Pencils were awarded.
https://www.youtube.com/watch?v=Fq2CvmgoO7I
First up, ‘Dream
Crazy’ by Nike. This got one black Pencil in the Integrated
category. Wieden & Kennedy Portland created the spot which
celebrated athletes who pursued crazy dreams.
Next up is ‘Viva
la Vulva’ created by Abbot Mead Dickers BBDO for Libresse and
sister brand Bodyform, which won in the Direction category.
https://www.youtube.com/watch?v=8goJKQ_864c
The New York Times “The truth is worth it” created by Droga5 New York, won two black Pencils, one in TV commercial campaigns and one in writing for film.
BWM Dentsu also
received a black Pencil in digital design for the ALS Association’s
‘Project Revoice’, a digital voice clone that integrates with
text-to-speech devices.
Finally, the ‘Xbox
Adaptive Controller’ by Microsoft got a black Pencil in Product
Design for a unified devices hub that makes gaming more accessible to
gamers with limited mobility.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
