Master of Ceremonies
Timothy Johnson - Senior VP of Marketing
INTI International University & Colleges

Opening Keynote Speaker:
Jamshed Wadia - Director, Digital Marketing &
Media, Asia Pacific and Japan, Intel Corporation.
Digital Transformation is Sexy – a real brand journey

With the popularity and deeper penetration of Social, Mobile, Analytics and Cloud into our day to day reality, digital has become the scale engine to better our customer experience for our brands. And Digital transformation can help bridge the gap between what the customer expects from us and what we as an organization can deliver as a digital experience. There is nothing sexier than a loyal premium paying customer that sticks with you because of the experience you provide them with your key enabler and differentiator being Digital Transformation.

Special Guest Speaker:
Mah Kam Lin - Group Data Scientist, Maybank
The Inconvenient Truth About Big Data

Confusion, complexity and analysis paralysis make the data business a scary science for marketers. Innovation can breed insanity if not contextual. Forget about the art and science, Kam Lin speaks the truth with blunt honesty and demystifies the intelligence of big data. This talk is not for the faint hearted!

Coffee & Networking Break

Special Guest Speaker:
Dr.Terry O’Connor – Group CEO, Courts Asia

"The New Retail: Better Value, Better Experience" by Dr Terry O'Connor, Group CEO of COURTS Asia Navigate the New Retail, in which buzzwords such as social hubbing, omni-channel, experience and learning centres and cashless payments prevail. As the Group CEO of one of the leading omni-channel retailers of IT, electronics and furniture in the region, Terry will share valuable experiences on COURTS' brand journey to continue keeping customers at the heart of the retail experience. Benefit from marketing and retailing insights into today's consumer mindset and behaviour, reaped over the decades that COURTS has been serving customers in Singapore, Malaysia and the region.

Power Panel Discussion: Data-Driven Marketing gets Sexy
1. Sulin Lau - Head of Marketing Services, Maxis Berhad
2. Bala Pomaleh - CEO Malaysia, IPG Mediabrands
3. Mohd Adly Rizal - Chief Executive Officer, FriedChillies Media Sdn. Bhd
4. Sandeep Joseph - CEO and Co-Founder at Ampersand Advisory
5. Nick Drew - Head of Agency, Google Malaysia 6. Clare Kenny Tipton – Chief Marketing & Sales Officer, Senior Vice President, Sime Darby Property Berhad

Moderator: Lam Swee Kim - Chief Marketing Officer, dimsum.my

Lunch & Networking

Exclusive Screening of World’s Best Campaigns from Cannes
Lions 2017. Latest, greatest and most-awarded ideas from the
World’s largest Advertising Festival. Made
possible by MARKETING magazine - Official
Malaysian Rep of Lions Festivals.

Data Storytelling - the magic and logic!
by Subhendu Mukherjee
Data Driven Integrated Marketing Strategist, The Tenth Floor

To make data truly usable, we need to seriously consider having some fun with it. The way we crunch, visualise and present data needs to evoke the “Jeffrey Archer” in all of us. Let us try to give data analysis and visualisation the narrative power of pulp fiction.

Power Panel Discussion:
Is Content Marketing is new Sexy - stories from the frontlines!

Panelists:
1. Rafiq Razali - CEO, Media Prima Digital
2. Murali Dharan Marimuthu @ Moots - Admiral, Rocketfuel Entertainment
3. Derek Tan - Partner, Content & Social at Entropia Global
4. Michael Chen - Actor, Producer, Kickboxing Instructor & Advocate for Creative Malaysia (Reelity TV, WAMM, TNT Kickboxing)

Moderator: Timothy Johnson - Senior VP of Marketing, INTI International University & Colleges

Coffee & Networking Break

Brand Purpose Marketing
by Shiv Sahgal - Marketing Director, Unilever Malaysia

The impact of our actions on our planet are far more visible and the link is very tangible. Consumers are getting a lot more demanding from all stakeholders in what should be their role in improving lives and making an impact. There is an increased social consciousness amongst stakeholders across the board and a creeping sense of urgency. All this has led an increased demand for authenticity by the consumers – from all the stakeholders.. be it the government, companies or even their friends and peers.

Closing Keynote Speaker: Chris Jaques – CEO, The Reputation Partnership
Global Crisis of Trust - What It Means for Marketers in Malaysia

Globally, we have been witnessing a collapse of Trust in Governments, Businesses, Business Leaders and Brands. In this challenging presentation, Chris will analyse where this crisis is coming from, where it’s going, where things stand in Malaysia - and what it means for the future of Marketing.

Thank You & Close