21 APRIL 2015 | SIME DARBY CONVENTION CENTRE | 8.30am - 6.00pm

Programme


Time

9.00am

Details

Welcome Remarks by Emcee for the Day
Zayn Khan, CEO Southeast Asia, Dragon Rouge

9.05am

Opening Notes
by Organising Chairman Harmandar Singh

9.10am

How Marketers get the best from Creative and Media agencies!
by Kim Walker - Founder & Chairman, Aprais Worldwide

9.50am

SPECIAL GUEST SPEAKER
Leadership Lessons from Tencent!
SY Lau - Senior Executive Vice President of Tencent & President of its Online Media Group

10.30am

Marketing Wonders of the Wonda Coffee campaign!
Santharuban T. Sundaram
Group Marketing Manager, Permanis Sandilands

11.00am

Coffee/Tea Break & Networking

11.20am

PANEL DISCUSSION 1:
Moderator: Mahesh Neelakantan - COO, Advocacy Malaysia.
• Traditional vs Digital media
• Over-invest vs Cut-down on spend
• Defer vs fast-track launches
• Creativity: tactical vs brand development
• Strategic focus: Marketing vs Promotion
• Co-Creation

Panelists:
1. Kulvinder Birring - Managing Director, Watsons Personal Care Stores
2. Martin Soong - Marketing Manager, P&G Malaysia & Singapore
3. Prashun Dutt - Chief Marketing Officer - The Sun, Consultant - Berjaya Group
4. Nik Radzi - Head of Marketing and A&P, New Media, TM Berhad
5. Julie Chen - VP Marketing - Munchworld Marketing

12.05pm

A CEO’s view of the changing role of the CMO
Sanjeev Nanavati - ExCEO, Citibank Malaysia
• Digitization and social media changing the game.
• What should the role of the CMO be?
• How can the CMO get a seat at the boardroom?

12.30pm

The Nando’s story
by Ian Cruddas - CEO Nando’s Chickenland Malaysia

1.00pm

LUNCH

1.45pm

PANEL DISCUSSION 2:
Marketing Focus: E-commerce
Moderator: Timothy Johnson - VP Marketing, INTI University

Panelists:
1. Dato’ Rozalila Abdul Rahman - CEO, Astro GO SHOP
2. Luca Barberis - Director of Marketing, ZALORA
3. Eric Wong - CMO, IBM Malaysia
4. Gaurav Bhasin - CEO, Mudah.my

2.45pm

How customer-centric are Malaysian marketers?
by Alan Fairnington & Laurenz Koehler - Managing Partners, Duxton Consulting

3.15pm

MARKETING: The future is always bright!
by Bharat Avalani - Marketing Consultant / Former Regional IBC Director, Unilever Asia AMET

3.45pm

Coffee/Tea Break & Networking

4.10pm

PANEL DISCUSSION 3:
Does your company need a Chief Customer Officer?
Moderator: George Aveling - CEO, TMI Consultancy
• Where does the customer experience fit into the marketing mix?
• What’s the relationships between the customer experience and branding?
• How to align customer experience and branding efforts for higher ROI?
• How do you create a customer-focused culture?

Panelists:
1. Christian Thrane - CMO, DiGi Telecommunications
2. Margaret Lim - CEO, Dentsu Aegis Network Malaysia
3. Yvonne Chia - First woman in Malaysia to be CEO of a bank
4. Eric Wong - Head of Customer Franchise, Citibank Berhad Malaysia
5. Jasmine Lee - CMO - U Mobile
6. Janet Lee - Culture Creation Evangelist, Ninety Five Percent

4.50pm

Mobile First Marketing - HTC Hijack campaign 2015 Mob-Ex Awards Gold Winner
by Jimmy Lim - General Manager, PHD Media Malaysia

5.15pm

Closing Keynote Address:
Find your Ikigai – your reason for being!
Aseem Puri - Marketing Director, Unilever Asia

6.00pm

Thank You & Close

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