Opening Notes
by Organising Chairman Harmandar Singh

How Marketers get the best from Creative and Media agencies!
by Kim Walker - Founder & Chairman, Aprais Worldwide

SPECIAL GUEST SPEAKER
Leadership Lessons from Tencent!
SY Lau - Senior Executive Vice President of Tencent & President of its Online Media Group

Marketing Wonders of the Wonda Coffee campaign!
Santharuban T. Sundaram
Group Marketing Manager, Permanis Sandilands

Coffee/Tea Break & Networking

PANEL DISCUSSION 1:
Moderator: Mahesh Neelakantan - COO, Advocacy Malaysia.
• Traditional vs Digital media
• Over-invest vs Cut-down on spend
• Defer vs fast-track launches
• Creativity: tactical vs brand development
• Strategic focus: Marketing vs Promotion
• Co-Creation

Panelists:
1. Kulvinder Birring - Managing Director, Watsons Personal Care Stores
2. Martin Soong - Marketing Manager, P&G Malaysia & Singapore
3. Prashun Dutt - Chief Marketing Officer - The Sun, Consultant - Berjaya Group
4. Nik Radzi - Head of Marketing and A&P, New Media, TM Berhad
5. Julie Chen - VP Marketing - Munchworld Marketing

A CEO’s view of the changing role of the CMO
Sanjeev Nanavati - ExCEO, Citibank Malaysia
• Digitization and social media changing the game.
• What should the role of the CMO be?
• How can the CMO get a seat at the boardroom?

The Nando’s story
by Ian Cruddas - CEO Nando’s Chickenland Malaysia

LUNCH

PANEL DISCUSSION 2:
Marketing Focus: E-commerce
Moderator: Timothy Johnson - VP Marketing, INTI University

Panelists:
1. Dato’ Rozalila Abdul Rahman - CEO, Astro GO SHOP
2. Luca Barberis - Director of Marketing, ZALORA
3. Eric Wong - CMO, IBM Malaysia
4. Gaurav Bhasin - CEO, Mudah.my

How customer-centric are Malaysian marketers?
by Alan Fairnington & Laurenz Koehler - Managing Partners, Duxton Consulting

MARKETING: The future is always bright!
by Bharat Avalani - Marketing Consultant / Former Regional IBC Director, Unilever Asia AMET

Coffee/Tea Break & Networking

PANEL DISCUSSION 3:
Does your company need a Chief Customer Officer?
Moderator: George Aveling - CEO, TMI Consultancy
• Where does the customer experience fit into the marketing mix?
• What’s the relationships between the customer experience and branding?
• How to align customer experience and branding efforts for higher ROI?
• How do you create a customer-focused culture?

Panelists:
1. Christian Thrane - CMO, DiGi Telecommunications
2. Margaret Lim - CEO, Dentsu Aegis Network Malaysia
3. Yvonne Chia - First woman in Malaysia to be CEO of a bank
4. Eric Wong - Head of Customer Franchise, Citibank Berhad Malaysia
5. Jasmine Lee - CMO - U Mobile
6. Janet Lee - Culture Creation Evangelist, Ninety Five Percent

Mobile First Marketing - HTC Hijack campaign 2015 Mob-Ex Awards Gold Winner
by Jimmy Lim - General Manager, PHD Media Malaysia

Closing Keynote Address:
Find your Ikigai – your reason for being!
Aseem Puri - Marketing Director, Unilever Asia

Thank You & Close