The Art of Conversation in a connected world is a challenge for all. With attention deficits and new blind spots, and as we get more connected are we getting more disconnected? Is the digital landscape opening up a world of possibilities or obstacles?
Rediscover the basics of this precious art in the context in today’s market and engage their hearts and minds. Through the fascinating stories of successful marketers across leading product categories. Also update yourself on the technologies and experts who are shaping the new paradigm in marketing. Join the conversation and win!
“Marketing is about persuasive story telling isn’t it? Let’s not kid ourselves: we all know what we need to communicate but the challenge has always been HOW to say it. And ‘how to say it’ takes us back to starting, managing and engaging the conversation with your consumer or fan."
Registration & Morning Coffee/Tea
Welcome Address by Organising Chairman Harmandar Singh
# If Walls Could Talk
by Srikanth Ramachandran
Director, Moving Walls
How leading advertisers made the walls of Kuala Lumpur talk to the streets!
# How data will drive your marketing conversations
by Alice Donaldson
Insights Manager – APAC and South Africa, Exponential
Conversations are successful if a little audience research was done first. Marketers need to know who their audience is, what they want and tailor the message to their needs. If you don’t, you may as well be having a conversation in a foreign language.
# Brand Storytelling: The New Competitive Advantage
by Sita Subramony
Managing Partner - Asia, Shopper Intelligence
Shopper Intelligence will share their approach to story writing and storytelling by showing an example of a brand story and the resulting creative.
# What Goes Viral:The 10 Rules that will get your Branded Content shared by Consumers.
by Chris Jaques
CEO, M&C Saatchi Asia
Coffee/Tea Break & Networking
# When high-tech meets hi-touch
by Sunil Sethi
Managing Director, Mondelez Malaysia
# Cognitive Marketing - conversations redefined
by Jyotsna Mishra
Asia-Pac Marketing Leader, IBM Watson Group
Technology has leaped the conversation gap when it comes to engagement - seeing is believing!
# Every Brand Has a Story
Dato’ Rozalila Abdul Rahman
Chief Marketing Officer, TM Berhad
Marketing Director, Dutch Lady Milk Industries Berhad
President, World Markets, Asia-Pacific, IPG Mediabrands
Chief Operating Officer, Astro
Ahmad Izham Omar
Group CEO, Media Prima Television Networks
Country Marketing Director, Citibank Berhad
Lunch & Networking
# Storytelling in Motion
by Anthony Copping
Binumi is a WORLD FIRST - A radical new innovative video platform, which allows its users to create videos of amazing diversity and to tell their stories instantly through cutting edge visual imagery, brings your stories to life with video!
# Content is the lifeblood of Marketing
Marketing Director, Unilever Malaysia & Singapore
Chief Marketing Officer, Maxis Mobile Services Sdn Bhd
Chief Operating Officer, IZI Media Group
Executive Creative Director, Geometry Global KL
Coffee/Tea Break & Networking
CREAM 2014 Presentation
The sixth annual CREAM (Client Relationships And Experiences with Agencies in Malaysia) is a survey commissioned by MARKETING magazine amongst marketers, and conducted by TNS-RI using their world-famous TRI*M stakeholder measurement tool in collaboration with R3, one of the world’s leading agency evaluation and assessment specialist.
# Upclose with Wing K Lee
Wing K Lee
Chief Executive Officer, YTL Communications Sdn Bhd
SPECIAL GUEST SPEAKER
“Trains, Planes ...... and Toilet Cleaners”
By Hamish Taylor
World Turnaround Expert & Business Consultant
Hamish Taylor has managed and advised on some of the most well known brands in the world. A marketer by training, he rose through the ranks to CEO positions where he became a customer of marketing. Hamish will share what he sees as the 4 most important challenges facing marketing teams if they are to truly “lead the business”:-
Closing and Thank You.
Malaysian CMO Conference 2014 Copyright © . Sledgehammer Communications (M) Sdn Bhd. All rights reserved.