With data overloading our minds and measurement metrics the new mantra for successful and accountable marketing, we are now in a tailspin of new ways of doing things. Even these ways change by the day. The charged up ecosystem, where budgets get lower, channels keep increasing, and targets get unrealistic, it is easy not to lose one’s mind while trying to survive, let alone thrive.
Journey with our speakers and learn from their inspiring discourses as you centralise your focus on innovative pathways to marketing success. This year’s theme will address marketing’s pain points and why it can be very easy to distract from the only person that matters – the consumer.
SPEAKERS / PANELISTS
Prof. HARMANDAR SINGH
FOUNDER + CEO
MARKETING MAGAZINE
Jamshed Wadia
Vice Chair of Digital (Asia)
Edelman
Filipe Lampreia
Chief Strategy Officer
VMLY&R COMMERCE Malaysia
SRIKANTH RAMACHANDRAN
FOUNDER & GROUP CEO
MOVING WALLS
SHEILA SHANMUGAM
CHIEF EXECUTIVE OFFICER
MINDSHARE GROUP MALAYSIA
STANLEY CLEMENT
CHIEF EXECUTIVE OFFICER
MEDIABRANDS CONTENT STUDIO
WELDON FUNG
AREA DIRECTOR, SEA
MELTWATER
KENNY ONG
CHIEF EXECUTIVE OFFICER
ASTRO RADIO, ROCKETFUEL ENTERTAINMENT
DIRECTOR
ASTRO MEDIA SOLUTIONS
NICHOLAS SAGAU
CHIEF OPERATING OFFICER
REV MEDIA GROUP
SHASHANKH BHATT
DIGITAL GROWTH & STRATEGY CONSULTANT
NETCORE CLOUD
ELINA PEEK-LANTZ
MANAGING DIRECTOR
REPRISE MALAYSIA
DATUK LAI SHU WEI
CHIEF MARKETING & SALES OFFICER
SIME DARBY PROPERTY
ABDUL SANI ABDUL MURAD
GROUP CHIEF MARKETING OFFICER
RHB BANK BERHAD
LINDA HASSAN
GROUP CMO(MALAYSIA, SINGAPORE & CAMBODIA)
DOMINO’S PIZZA
LAU YIN MAY
GROUP CHIEF MARKETING & CUSTOMER EXPERIENCE OFFICER
MALAYSIA AIRLINES
PROGRAMME
| 8:30 AM | DELEGATES REGISTRATION |
| 9:00 – 09:30 AM |
YEAR OF AI?
Keynote by Jamshed Wadia, Vice Chair of Digital (Asia) for Edelman
ChatGPT is not a catalyst that adds anything new to creativity, that is not already available in the marketplace. It is a tool for quick commoditised content, and perfect for PR templated fluff. Also good for in-house entry level content generation by marketing organisations, because it is not subjected to the same vetting standards applied to external agency partners. ChatGPT can certainly make any report voluminous, ideal for board members who insist thicker is better. But once the more than 1 million people who downloaded that app provide more intelligence to the machine, it is still early days. (5 MINS AUDIENCE Q&A SESSION) |
| 09:35 – 10:15 AM |
KEYNOTE POWER PANEL – RAPID FIRE AWAY!
Restlessly moderated by Harmandar Singh
Panelists:
Abdul Sani Abdul Murad – Group Chief Marketing Officer, RHB Bank Berhad Linda Hassan – Group CMO (Malaysia, Singapore & Cambodia), Domino's Pizza Datuk Lai Shu Wei – Chief Marketing & Sales Officer, Sime Darby Property Lau Yin May – Group Chief Marketing & Customer Experience Officer, Malaysia Airlines Is sustainability a priority over commercial returns? Why does marketing fish from the advertising industry’s talent pool? How influential is the marketing function at the boardroom table today? What components in marketing can be automated in 2023? Which is your favourite advertising campaign in 2022? If your Chairman/CEO granted you one wish for 2023, what would that be? When and how do you think outsourcing the marketing oversight role works? What did you do last week you were really proud of? How do you see your brand as a tradable product when it comes to partnerships? What qualities do you look for in a marketing professional? How will digital shape or sully the customer experience in 2023? Do you think advertising and media agencies are too nice to marketers? Media's getting more creative, advertising's getting more media-fluent, what is marketing getting? Is being a good salesperson still important in marketing? (5 MINS AUDIENCE Q&A SESSION) |
| 10:20 AM | COFFEE BREAK & NETWORKING |
| 10:40 AM |
BRINGING COMMUNITY BRANDS TO LIFE WITH EFFECTIVE PARTNERSHIPS
By Weldon Fung – Area Director (SEA), Meltwater
In this new marketing era, we have moved beyond solving for effectiveness through "personalisation", to solving for influence through consumer "communities". Learn how to effectively take advantage of the "Community Flywheel" first coined by McKinsey. Weldon Fung shares data on impactful partnerships with influencers/creators and how to find the perfect fit in a partner. Set your own brand flywheel in motion by understanding how to solve and influence your own communities. (10 MINS AUDIENCE Q&A SESSION) |
| 11:30 AM |
MARTECH IS NOW YOUR TECH
By Shashankh Bhatt – Digital Growth & Strategy Consultant, Netcore Cloud
Why MarTech? What’s so good about it and why is it so important for companies to adopt today? Marketing technology tools help generate awareness and support sales efforts. With big data comes challenges and opportunities, especially with digital MarTech. The more data you have, the more precisely you can target segmented groups across platforms. The better you understand prospects and customers, the more effective your campaigns will be. (10 MINS AUDIENCE Q&A SESSION) |
| 12:00 PM |
WHOSE AUDIENCE IS IT ANYWAY?
By Srikanth Ramachandran – Founder & Group CEO, Moving Walls
Exploring omni-channel media, addressable audiences, and the shift from reaching audiences to influencing them. Is the trend toward omni-channel upsetting the funnel? Is the audience in the data? Knowing the audience is not the same as owning the audience. (10 MINS AUDIENCE Q&A SESSION) |
| 12:30 PM | APAC & MALAYSIA SHOPPER 2.0 Elina Peek-Lantz – Managing Director, Reprise Malaysia Insights into online shopper behaviour, cross-border commerce, social commerce, live commerce, and Malaysian shopper preferences. |
| 01:00 PM | LUNCH BREAK |
| 02:00 PM |
ADDRESSABLE MARKETING IS A NO-BRAINER
By Kenny Ong – CEO, Astro Radio & Rocketfuel Entertainment
Why Addressable TV is as personalised as you can get and how OnScreen Marketing drives OffScreen performance. (10 MINS AUDIENCE Q&A SESSION) |
| 02:45 PM |
THE ART OF BEING STUPID TOGETHER
By Stanley Clement – CEO, Mediabrands Content Studio
Creativity, brainstorming, agency roles, and enhancing value in an always-on world. (10 MINS AUDIENCE Q&A SESSION) |
| 03:15 PM | COFFEE BREAK & NETWORKING |
| 03:45 PM |
THE RISE OF MUSLIM CONSUMERISM
Exclusive survey by Filipe Lampreia – Chief Strategy Officer, VMLY&R Malaysia
Insights into cultural commerce, halal consumerism, and evolving Muslim consumer behaviour. (5 MINS AUDIENCE Q&A SESSION) |
| 04:15 PM |
WHY MARKETERS NEED A MEDIA LIFE COACH?
Conversations with Sheila Shanmugam – CEO, Mindshare Group Malaysia
Hyper personalisation, collaboration, and key client lessons. (10 MINS AUDIENCE Q&A SESSION) |
| 04:45 PM |
ARE THERE BLOOD CLOTS IN YOUR CUSTOMER JOURNEY?
By Nicholas Sagau – COO, Rev Media Group (RMG)
Exploring data, transformation, niche audiences, and marketing sharpened by GE15. (10 MINS AUDIENCE Q&A SESSION) |
| 05:15 PM | END OF CONFERENCE |
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