Cannes Lions Honours Marcello Serpa as the Lion of St. Mark

CannesLion Thumb
Listen to this article

Marcello Serpa( – The Cannes Lions International Festival of Creativity has announced that it will honour industry great Marcello Serpa with the Lion of St. Mark at this year’s Festival.

“The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry,” said Philip Thomas, CEO, Cannes Lions.
“Marcello’s achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America’s first Grand Prix in 1993. He’s since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times.”

After successes at GGK, DPZ and DM9, Serpa moved to AlmapBBDO in 1993, where together with José Luiz Madeira, they brought the agency out of deep decline and built it into one of the most successful agencies in São Paulo.

Over two decades later, Serpa is recognised as the most awarded art director in Brazil, having won more than 160 Lions.

His Grand Prix winning work has included the 1993 print campaign for Guarana and the 2010 print campaign for Billboard, ‘Britney’, ‘Eminem’, ‘Marilyn’, ‘Bono’ and ‘Amy’.

Thomas continued, “My strongest memory of Marcello is when he was President of the Press Jury in 2013 – as the Jury introduced themselves one by one, they were clearly more honoured to have him as their leader than they were even to have been chosen for the Jury in the first place. He truly epitomises what this award stands for.”

Speaking about the award, Serpa said, “My life and career would be completely different, and probably a bit boring, if Cannes Lions did not exist. Those small stairs to the stage are connected to me and I have always watched with envy and admiration some creative legends stand at the top of them. I feel honoured, dizzy and extremely happy to be recognised as a stand-out within the industry. This award is like giving a shot of adrenaline directly into the ego of anyone in the business.”

Serpa will be presented with the Lion of St. Mark during the awards ceremony on Saturday 25 June.

Cannes Lions offers an annual meeting place for the global creative communications industry and will take place from 18-25 June in Cannes, France.

Cannes Lions


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit or contact Vishnu

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene