BAD LAB, a dynamic brand that offers a complete personal care range “Man-gineered” for the unconventional man, is making an inaugural entrance into the world of E-sports.
With the endorsement of E-sports Malaysia (ESM), the governing body for electronic sports in Malaysia, BAD LAB plans to engage in activities that create awareness and bring to the masses, the exciting and challenging world of esports.
To kick-start this E-sports journey, BAD LAB will partake in multiple e-sports activities to engage the audience.
BAD LAB will sponsor the Malaysian Counter Strike: Global Offensive (CS:GO) premier team.
The 4-time consecutive national champions, will be the face of BAD LAB’s esports journey for 2019.
This all-Malaysian team was formerly known as Mysterious Gaming – now team TGC, after showing good promise and true passion.
To further bring E-sports to the masses, BAD LAB, as part of its E-sports campaign will be hosting TWO seasons of an online tournament in Malaysia titled: The 2019 BAD LAB Brawl.
This tournament features the popular Tencent title, “PlayerUnknown’s BattleGround Mobile” (PUBG Mobile).
In order to participate, teams of 4 just need to login to www.badlabesports.com , register and pit their skills to be the top-notch team.
Lum Chong Heng, Commercial Director of BAD LAB, said “at BAD LAB – the brand, its DNA and all the qualities that we stand for is a perfect fit in the world of e-sports.”
As a finale for BAD LAB inaugural entrance into the world of e-sports, BAD LAB will be hosting a BAD LAB Awards Night, in conjunction with a Malaysian e-sports event, scheduled towards the 4th quarter of 2019.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
