Babar steps up as Country Manager for Centric DXB

3 years ago


BabarCentricDXB( – Babar Khan Javed has been appointed as the Country Manager for Centric DXB in Dubai. Babar’s career has spanned brand side and agency side roles in Singapore, Malaysia, the United Arab Emirates, and Pakistan, primarily on the strategy side.

He most recently based in Malaysia having worked at Consider iProspect (previously Consider digital) as the agency’s Head of Content. He is currently a journalist for Branding In Asia.

Babar is a graduate of Google’s “Squared” digital business transformation program and is a Top Writer on Quora for both Digital Strategy as well as Content Strategy. A published author and thought leader, his research & papers have appeared in TechCrunch, Market Leader and Consulting Magazine.

In his new role, Babar will lead client strategy development and the agency’s social media practice, working closely with Vipul Jadhav, the Client Director to champion company’s new customer journey oriented process.

Announcing Babar’s appointment, Centric’s founder & CEO Usman Khalid said; “The strategy function has always been Centric DXB’s strong suit. After all, we developed C2 to disrupt the way after sales engagement takes place. We are focused on solving our clients’ business problems and C2 seeks to do just that. It gives me great pleasure to announce Babar’s new role as Centric DXB’s Country Manager for Emerging Markets, starting with Pakistan.”

“Babar is a real asset to the team. There are a few senior marketers in the Middle East who are able to bring consumer insight into category and brand solution thinking. Babar adds a dimension to Centric DXB by bringing a unique creative edge into the thinking process.” says Vipul Jadhav, Client Director.

Check out Babar’s recent opinion piece on MARKETING ‘4 Search Formats Marketers Must Remember in 2017


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