A&W Malaysia picks GO Comms for PR

5 months ago
A-W-Go-Comms

Long-time public relations veteran, GO Communications (GO Comms) is now the agency on call for A&W Malaysia. Its primary role is to get the word out on the fast-food chain’s expansion plans. Rejuvenating the brand will be a major strategy.

As a marketplace pioneer, A&W Malaysia is a true household name that has etched itself into the hearts of all Malaysians. With GO Comms, it wants to maintain that deep legacy and rich heritage. Critical to this is the big comeback the fast-food brand wants to bank on; to achieve this, there are plans in place to relive the glory days that A&W Malaysia has been famous for.

“These are exciting times indeed for the fast food industry as we believe the time and market conditions are ripe to revive the A&W image in Malaysia to modern consumers; of course, many of whose parents and even grandparents grew up with the brand. We could not think of a better partner in this endeavour than GO Comms, who will carry out the PR work through various communications initiatives,” said George Ang, CEO of A&W Malaysia.

A-W-Go-Comms-PR

Part of the plan will work towards increasing the number of restaurants in Malaysia to 60 by end-2019. That will then go up to 100 by Q4 2020. Interestingly, these plans come at a time when the global A&W brand celebrates its centennial anniversary this year.

“A&W is certainly a unique and inspiring brand, especially in Malaysia. It goes without saying that it is a distinct identity that has been building affinity with Malaysians of all ages. Leveraging on
this exceptional brand identity, we are thrilled to be working with A&W,” said Peter de Kretser, CEO of GO Communications.

ADVERTISEMENT


CUSTOMER-CENTRIC B2B SALES & MARKETING

Step inside your customer’s shoes.

The Digital Age has transformed the way B2B buyers research, navigate and most importantly – make purchase decisions. Sadly, most B2B companies are still stuck in their own personal silos, with little to no intent towards understanding customers’ needs. In this hands-on conference, Hando will analyze your company’s digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with real business results.

For more details and registration, click here: http://bit.ly/hando21Aug


MORE INFORMATION:

DATE:
21st August 2019

VENUE:
Sime Darby Convention Center, Bukit Kiara

ADMISSION FEE:
RM1,650 + 6% SST per pax
RM1,500 + 6% SST per pax
(for 5 pax & above)

For assistance, call Amira/Ruby 03 7726 2588 or email ruby@adoimagazine.com and amira@adoimagazine.com