Author Archives: THE HAMMER

Raya Ad has police on the chase

When online casino GDBet333  released a two-minute, 48-second Raya commercial promoting online gambling, what were they [...]

20
Apr
Slippers, shoes to swine fever?

Malaysian social media users have accused entrepreneur Neelofa of religious exploitation after she released “Muslim-friendly” [...]

12
Apr
Editor’s Note: 50,000 readers, one year on

Yes, the WEEKENDER turns one this month. And that’s me on the cover when I [...]

05
Apr
Chun Wai is back in Star Media Group

Media icon Datuk Seri Wong Chun Wai’s tenure as Advisor has been extended by the [...]

31
Mar
Announcement from APPIES Malaysia President

As the season for The APPIES Malaysia Marketing Campaigns Awards 2021 gets into full swing, [...]

31
Mar
The gentleman’s ride has arrived

I don’t care what my friends say. Most of all, I don’t care what Tan [...]

30
Mar
The new Normal

Some “major” research has convinced Unilever that “normal” is a bad thing. Not inclusive enough or something… [...]

23
Mar
Knowledge trust from Malaysia’s largest media group is every marketer’s dream come true

What began as a bold experiment a year ago appears to be exactly what marketers [...]

22
Mar
Why does advertising exist?

Advertising is as old as time; just that it was not called advertising then. Every [...]

03
Mar
Creative Sells

We got hundreds of readers thinking hard about which ad impacted them over the last [...]

02
Mar