Coffee lovers on a budget have a new reason to celebrate. MIXUE, the Chinese beverage giant best known for its soft-serve ice cream and fruit teas, has officially introduced its Lucky Cup Coffee line in Malaysia, with prices kicking off at only RM3.50.
As coffee culture continues to thrive nationwide, MIXUE is positioning itself as a disruptor in the café scene by making quality brews accessible to the masses. The Lucky Cup range spans classic choices like Americano and Latte, alongside specialty mixes designed to appeal to both casual drinkers and seasoned caffeine enthusiasts.
The launch marks the latest milestone in MIXUE’s fast-paced global expansion. Having already established a strong foothold across Asia, the brand has built its reputation on affordability without sacrificing flavour. With Lucky Cup Coffee, it adds a new dimension to its menu while doubling down on its #EverydayAffordable appeal.
Industry observers note that the timing is significant. As the cost of living rises, demand for affordable yet high-quality coffee is surging. MIXUE’s low pricing strategy has the potential to shake up Malaysia’s coffee landscape, challenging more established (and often pricier) café chains.
Early feedback has been positive, with customers praising the coffee’s smooth taste and generous portions at a wallet-friendly price point. Designed with convenience in mind, the Lucky Cup series caters especially to students, young professionals, and families seeking an everyday caffeine fix that doesn’t break the bank.
With more outlets set to open and fresh menu innovations on the horizon, MIXUE’s Lucky Cup Coffee looks poised to become a new favourite in Malaysia’s fast-evolving café scene.
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