(marketingmagazine.com.my) – Carat Malaysia today announced the appointment of Lorraine Capel as CEO of Carat Malaysia effective 1st October 2016.
The role was previously held by Darren Yuen who was announced as the CEO earlier this year. Darren has since left to IPG Mediabrands as the agency’s managing director.
A seasoned industry leader Capel was most recently on the client side where she was the Head if Integration at Astro Malaysia. Before Astro, she had spent 11 years in GroupM Malaysia where she held several senior roles, with her last within the group as the Managing Director of Maxus Malaysia.
In her new role, Capel will oversee operations and drive strategic planning and management for Carat Malaysia, as well as further strengthen Dentsu Aegis Network’s media capabilities. Capel will report to Nicky Lim, CEO of Dentsu Aegis Network Malaysia, and will also be part of the executive committee of the market’s network group.
“Armed with deep market insights from both media owner and agency side, Lorraine’s convergent skill set will be instrumental in future-proofing the agency. Carat Malaysia will begin a new chapter on an upward trajectory under Lorraine’s leadership,” Nicky shared.
“I’m excited at the opportunities to pioneer and activate more collaboration across the network. I hope my drive and energy will be refreshing to the team, and I look forward to embarking on this journey to innovate the way brands are built for clients, helping clients generate real business results and raise the bar for Carat Malaysia,” added Lorraine on her new role.
She will be leading a team of over 100 talents within the award-winning agency, whose network in Asia Pacific has been named number one by RECMA for the seventh time running since 2013.
Carat Malaysia also enjoyed an exceptional year of achievements in 2015, cementing its top position with four Grand Slams of Agency of the Year (AOTY) titles in just under a year, namely the Malaysian Media Awards, A+M AOTY Awards and back-to- back Campaign Asia’s AOY Awards 2014 and 2015.
Sean O’Brien, CEO of Carat Asia Pacific added, “Lorraine will play an integral role in keeping the momentum of maintaining a leading position for Carat Malaysia, driven by our talented staff within the network and our commitment to redefine media to attain better business outcomes for our clients.”