Astro and Les' Copaque Collaborate to Strengthen Local and Regional Animation Industry - MARKETING Magazine Asia

Astro and Les’ Copaque Collaborate to Strengthen Local and Regional Animation Industry

Astro Malaysia Holdings Berhad and Les’ Copaque Production Sdn. Bhd today announced a strategic collaboration in content sharing, distribution and marketing of animation content produced by Les’ Copaque.

This collaboration is aimed combining the expertise and media assets of both companies to strengthen the local and regional animation industry.

Les’ Copaque’s animation content IPs namely ‘Upin & Ipin’, ‘Upin & Ipin Iqra’, ‘Pada Zaman Dahulu’ and ‘Puteri’ will be available to both Astro and NJOI audiences across the TV and OTT platforms including on-ground events.

The collaboration also involves selling exclusive merchandises on Go Shop and various fans activities to reward loyal customers under Astro Circle.

Vice President, GenNext Astro, Putri Yasmin Megat Zaharuddin, said, “Astro is committed to entertain and make learning fun and creative for its younger viewers with a rich variety of family and educational content.

“In line with our aspiration, ‘Upin & Ipin’s engaging stories seek not just to entertain but also to deepen learning.

“Our close collaboration with Les’ Copaque will increase ‘Upin & Ipin’ content slate not only in Malaysia but also in Asean countries such as Indonesia, Singapura and Brunei. With ‘Upin & Ipin’ garnering even international recognition, Les’ Copaque is an animation studio to be reckon with.

“I believe the combined expertise and sharing of media asset between the two companies will create waves in the local and regional animation industry, and at the same time optimising returns on investment in content IPs.”

Astro – Les’ Copaque’s first joint project will be the ‘Karnival Upin & Ipin 2018’, which will take place at Malaysia Agro Exposition Park Serdang (MAEPS) from 20 to 23 December 2018.

In conjunction with school holidays this November, kids can look forward to ‘Upin & Ipin’, ‘Upin & Ipin Iqra’, which focuses on Iqra’ learning; ‘Puteri’ and ‘Pada Zaman Dahulu’ on Astro Ceria and Astro Prima channels.

Other upcoming major project include the ‘Upin & Ipin – Keris Siamang Tunggal’ movie, which will premiere in cinemas in March 2019, with Astro playing the role of an exclusive media partner.

Managing Director of Les’ Copaque Production Sdn. Bhd., Tuan Haji Burhanuddin Md. Radzi, said, “We are confident our collaboration with Astro has transformed the business model of the creative industry, whereby the producer works closely with the broadcaster to determine the direction and business strategies of key areas including content, marketing, target market and development of new markets.

“The success of the ‘Upin & Ipin’ animation not only contributes to the development of the local animation industry but also paves the way for business partnerships that leverage on each other strength to further grow Malaysia’s economy.”

MARKETING’s CMO Conference Returns with a Stellar Line-Up

Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere.
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The change makers who will take the stage on the 16th of November include:

• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!

The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre

For further details on the conference and awards visit: Or contact Amira/Ruby for further details: 03 7726 2588

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