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MARKETING

ABOUT THE EVENT

APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in the region where Live Presentations meets Live Judging. Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of the region’s most important industry leaders. This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!

ELIGIBILITY PERIOD

Campaign entries must have run between Jan 2020 to May 2022
(open to campaigns ran from any Asia Pacific market during this period).

Submissions Deadline

17 June 2022

Announcement of Finalists

1 July 2022 

APPIES Festival – Judging & Presentations

16 July 2022 

APPIES Awards Night

12 August 2022

 

WHO CAN PARTICIPATE

✓ Creative Brand/ Communications Agencies

✓ Media Specialists/ Consultancies and Media Owners

✓ Digital Companies

✓ Marketing/ Brand & Consumer Services organisations

CATEGORIES

Best in Food & Beverage
  • All beverages, ie. beers, wines, soft drinks, water, etc.
  • Food items, ie. packaged foods, diet foods, confectionery, snacks and others.
Best in Non-Food FMCG
  • Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.
Best in Pro Bono/Festive/CSR/Govt/Cultural/Entertainment
  • Campaigns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.
Best in Digital & Social
  • Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.
Best in AdTech/MarTech
  • Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.
Best in Consumer & Business Services
  • Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
  • Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.
Best in Consumer Durables
  • Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.
Best in Customer Experience
  • Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.
Best in E-Commerce
  • Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc
Best in Marketing Innovation
  • Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.
SPECIAL CATEGORIES (no submissions required)

• APPIES 2022 Rising Star Presenter of the Year (below 30)
• APPIES 2022 Trailblazing Presenter of the Year (above 30)
• APPIES 2022 Media Agency of the Year
• APPIES 2022 Advertising Agency of the Year
• APPIES 2022 Digital Agency of the Year
• APPIES 2022 Production Company of the Year
• APPIES 2022 Marketer of the Year

COUNCIL APPIES ASIA PACIFIC LEADERS

Professor Harmandar Singh aka Ham

Organising Chairman – APPIES Asia Pacific
APPIES Asia Pacific Marketing Campaigns Awards 2022

Adam Wee Abdullah

Advisor – APPIES Asia Pacific 2022
Chief Marketing Officer
Manulife Insurance Berhad

Raihan Hadi

Chief Content Officer
MARKETING Magazine

GALLERY

JUDGES APPIES ASIA PACIFIC

Head of Jury

Ms Goh Shu Fen

Jury President, APPIES Asia Pacific 2022
President of the Association of Advertising & Marketing Singapore (AAMS)
Principal & Co-Founder of R3 Worldwide

JURY

Datuk Lai Shu Wei

Chief Marketing & Sales Officer
Sime Darby Property Berhad

Santharuban T. Sundaram

CEO
Etika Holdings

Dhiren Amin

Chief Marketing Officer, Asia
The Kraft Heinz Company

Pan Huiyan

Regional Marketing Lead
Shopee

Harikumar Rajasekharan

Asia Pacific Head of Digital Communications and Social Media, Vice President
Deutsche Bank
Singapore

Foo Siew Ting

Chief Marketing Officer -
Greater Asia
HP

Shiyan Jayaweera

AVP – Head of Marketing
NDB Bank PLC
Sri Lanka

Eugene Lee

Asia CMO
McDonald’s

Aashim Malhotra

VP & MD APAC
Dole Packaged Foods
Singapore

Angelina Villanueva

Marketing Director
KFC Asia

Hazlina Dayangku

Head of Marketing & Brand Strategy
Samsonite
Singapore

Aseem Puri

CEO
Unilever Korea

Agatha Yap

VP - Marketing
Scoot
Singapore

Sameer Satpathy

ITC Limited
India

Akira Mitsumasu

VP Global Marketing
Japan Airlines
Japan

Stephen Molloy

Senior Product Designer
ASX

Tommy Del Mar

Vice President of Sales & Marketing
Asahi Beverages Philippines (ABP)

Saurabh Singhal

Executive Director, Head of Marketing, Consumer Banking
DBS Singapore

PARTNERS

MEDIA PARTNERS

CONTACT US

FIND US

Sledgehammer Communications (M) Sdn Bhd

22-B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.