ABOUT THE EVENT
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in the region where Live Presentations meets Live Judging. Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of the region’s most important industry leaders. This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Submissions Deadline
15 November 2021
Announcement of Finalists
29 December 2021
Judging & Presentations
25 & 26 January 2022
Winners Announcement
22 February 2022
WHO CAN PARTICIPATE
✓ Creative Brand/ Communications Agencies
✓ Media Specialists/ Consultancies and Media Owners
✓ Digital Companies
✓ Marketing/ Brand & Consumer Services organisations
CATEGORIES
Best in Food & Beverage
- All beverages, ie. beers, wines, soft drinks, water, etc.
- Food items, ie. packaged foods, diet foods, confectionery, snacks and others.
Best in Non-Food FMCG
- Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.
Best in Pro Bono/Festive/Govt/Cultural/Entertainment
- Campaigns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.
Best in Digital & Social
- Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.
Best in AdTech/MarTech
- Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.
Best in Consumer & Business Services
- Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
- Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.
Best in Consumer Durables
- Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.
Best in Customer Experience
- Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.
Best in E-Commerce
- Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc
Best in Marketing Innovation
- Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.
SPECIAL CATEGORIES (no submissions required)
• APPIES 2022 Rising Star Presenter of the Year (below 30)
• APPIES 2022 Trailblazing Presenter of the Year (above 30)
• APPIES 2022 Media Agency of the Year
• APPIES 2022 Advertising Agency of the Year
• APPIES 2022 Digital Agency of the Year
• APPIES 2022 Production Company of the Year
• APPIES 2022 Marketer of the Year
JUDGES APPIES ASIA PACIFIC
Head of Jury
Ms Goh Shu Fen
Jury President, APPIES Asia Pacific 2022
President of the Association of Advertising & Marketing Singapore (AAMS)
Principal & Co-Founder of R3 Worldwide
JURY
Datuk Lai Shu Wei
Chief Marketing & Sales Officer
Sime Darby Property Berhad
Santharuban T. Sundaram
CEO
Advend Group of Companies
(Atlas Vending Pte Ltd)
Dhiren Amin
Chief Marketing Officer, Asia
The Kraft Heinz Company
Pan Huiyan
Regional Marketing Lead
Shopee
Harikumar Rajasekharan
Asia Pacific Head of Digital Communications and Social Media, Vice President
Deutsche Bank
Singapore
Foo Siew Ting
Chief Marketing Officer -
Greater Asia
HP
Shiyan Jayaweera
AVP – Head of Marketing
NDB Bank PLC
Sri Lanka
Eugene Lee
Regional Director of Marketing (Asia)
McDonald’s
Aashim Malhotra
VP & MD APAC
Dole Packaged Foods
Singapore
Angelina Villanueva
Marketing Director
KFC Asia
Hazlina Dayangku
Regional Head Of Marketing & Brand Strategy
Samsonite
Singapore
Aseem Puri
CEO
Unilever Korea
Agatha Yap
VP - Marketing
Scoot
Singapore
Lisa Ransom *
Global CMO
Coffee Bean and Tea Leaf
Singapore
Yves Briantais *
VP marketing APAC
Colgate-Palmolive
Hong Kong
Sunshine Farzan *
Global Head of Marketing & Communications
Tricor Group
Hong Kong
Hitu Chawla *
CMO
Microsoft
India
Bhaskar Choudhuri *
Chief Marketing Officer Asia Pacific
Lenovo
India
Akira Mitsumasu
VP Global Marketing
Japan Airlines
Japan
Nick Boyden *
VP / Global Brand Lead
Centrum GSK
Australia
Sameer Desai *
Global Head of Consumer Healthcare (Senior VP)
Mundipharma
Singapore
Saurabh Singhal*
Group Head of Marketing, Corporate, SME and Transaction Banking
DBS
Singapore
Cindy Tan*
Head, Consumer Group Marketing & Business Planning
Singtel
Singapore
Alex Khoury*
Senior Director, Consumer Marketing
Visa Asia Pacific
Singapore
Luke Tucker*
Chief Marketing Officer
Citibank
Singapore
Pratik Thakar*
Head of Global Creative Strategy & Content
Coca-Cola
Singapore
Jaskaran Singh Kapany*
XiaomiIndia
Sameer Satpathy
ITC LimitedIndia
Edward Bell*
GM of Brand, Insights and Marketing Communications
Cathay Pacific
Hong Kong
Sweta Mehra*
Chief Marketing Officer
ANZ Bank
Australia
Elena Galbuseri*
Regional Marketing Director
Ferrero Asia Pacific Pte Ltd
*Invited - yet to be confirmed.
SPONSORS
PARTNERS
MEDIA PARTNERS
CONTACT US
FIND US
Sledgehammer Communications (M) Sdn Bhd22-B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.