AirAsia wins top prize at IDC Digital Transformation Awards 2019

2 months ago

AirAsia has been named Digital Transformer of the Year for Malaysia at the IDC Digital Transformation Awards (DXa) 2019.

The award honours companies that have demonstrated success in projects where there is synergy between business and IT management disciplines, and that have delivered digitally-enabled products and services over a sustained period.

AirAsia won the IDC DXa’s top prize for discernible and measurable excellence in deploying many innovative technologies to deliver more personalised products and services, optimise ancillary revenue and enhance customer service, and for transforming leadership, talent and infrastructure to support its new digital strategies.

These new technologies include cloud computing, pricing optimisation through machine learning, AI-powered chatbot, mobile app chatroom and facial recognition technology, among others.

AirAsia Group CEO Tony Fernandes also won the DX Leader award in recognition of his role in providing the vision for the company’s digital transformation and spearheading its evolution into a travel and lifestyle technology company.

AirAsia Group President (RedBeat Ventures) Aireen Omar accepted both awards on behalf of AirAsia at the IDC Digital Transformation Summit 2019 at The St Regis Kuala Lumpur today.

AirAsia Group CEO Tony Fernandes said, “We are thrilled to receive these awards. We’ve been trying to show the world that we are a technology company that just happens to have some planes, and I’m extremely excited that AirAsia has been recognised as a digital transformation leader. These awards mean a lot because it’s exactly what we’re trying to do and we really appreciate the recognition that IDC has given us.”

AirAsia Group President (RedBeat Ventures) Aireen Omar said, “Today wouldn’t be possible if we didn’t have Allstars who share our digital vision. Without their hard work, perseverance and passion, we would not have been able to achieve so much in such a short time. Our business partners too have been very supportive, especially Google Cloud, who will be instrumental in turning AirAsia into Malaysia’s first 100% cloud-driven enterprise by year end.”

IDC DXa honours the achievements of organisations that have successfully planned and executed the digital transformation of one or multiple areas of their business through the application of digital and disruptive technologies.


Malaysian CMO Conference & Awards 2019


Marketing is at an interesting intersection now. With major crosswinds in the global trade environment, every brand is affected by more uncertainty than ever before. We explore how brands are winning with big data and marketing automation. We study what brand resilience is all about. We question what works and what doesn't.
In a world of 'fake everything', the quest and need for authenticity have never been more challenging. Journey with our speakers and learn from our inspiring panel discussions as you centralize your focus on innovative pathways to marketing success.

Top Speakers & Panelists:

  • VJ Anand, Senior VP of Creative & Executive Creative Director, Gojek
  • George Ang, Owner A&W Malaysia and Director & CEO, Inter Mark Resources
  • Fernie Jasmine Abdul Ghani, Head of Group Marketing & Brand, Axiata
  • Siti Suhaila Abdu Hamid, Category Head of Foods, Unilever Malaysia
  • Lim Imun, General Manager – Marketing, Munchworld …. and more!

15th November 2019

8.30 am - 5.30 pm (Conference)
6.00 pm - 10.30 pm (Awards Night)

The Grand Ballroom, Sime Darby Convention Centre, KL.

More information: Conference Page

Purchase your tickets here Purchase Here