AI trends will change marketing - MARKETING Magazine Asia

AI trends will change marketing

2019 is slated to be all about AI-powered technology, automation and enhancing customer experience with personalisation. While these are some of the key predictions driving digital marketing in 2019, here are two for AI.

AI humanises marketing 

AI is more than just a buzzword now. It is everywhere and its applications will lead innovations at scale. 

Artificial Intelligence (AI) can make marketing more human by disrupting traditional marketing that relies heavily on mass communication with an inadequate and inaccurate understanding of the target market. 

AI will enables marketers to evolve from “knowing” to “understanding” their customers. 

Google’s RankBrain has proven to be a golden goose for digital marketers in refining the SEO by providing relevant searches with high intent. 

We will be able to see the effect of AI in content marketing, content curation, user experience, email marketing, voice search and many more. 

With AI, marketers will be able to comprehensively understand their customer’s interest and build smarter segments to market and run campaigns with high intent.

Rise of AI chatbots 

Chatbots are in a sweet spot between AI, automation and changing internet usage giving more scope for futuristic technological advancements. 

According to Gartner, chatbots will power 85% of all customer service interactions by the year 2020. 

For most digital marketers responding to customer queries and concerns has been a tough nut to crack. 

Automating the conversations powered by AI, chatbots can build a meaningful relationship, rapidly curtail response times and make brand responses more human.  

Parts of the article were excerpted from

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