{"id":32,"date":"2024-11-06T12:51:53","date_gmt":"2024-11-06T04:51:53","guid":{"rendered":"https:\/\/marketingmagazine.com.my\/advolution2024\/?page_id=32"},"modified":"2024-11-06T12:51:53","modified_gmt":"2024-11-06T04:51:53","slug":"auto-draft","status":"publish","type":"page","link":"https:\/\/marketingmagazine.com.my\/advolution2025\/","title":{"rendered":"MAIN"},"content":{"rendered":"\t<section class=\"section\" id=\"section_927819829\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-full-width\"  id=\"row-1729456462\">\n\n\n\t<div id=\"col-10902392\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1076154296\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n\t<div class=\"img has-hover x50 md-x50 lg-x50 y50 md-y50 lg-y50\" id=\"image_1044697906\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/WP-EVENTS-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/WP-EVENTS-1.jpg 1024w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/WP-EVENTS-1-300x176.jpg 300w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/WP-EVENTS-1-768x452.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1044697906 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1076154296 {\n  padding-top: 500px;\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-859141858\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-859141858 {\n  padding-top: 75px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1565221859\" class=\"text\">\n\t\t\n\n<h4><strong>This afternoon is a journey of discovery as you listen to new conversations about our business.<\/strong><\/h4>\n<h4><strong>From a global creative head who\u2019s just launched a consultancy called ballsy, to an amazingly talented young film director. From a sports marketing and gaming pro whose global-trotting exploits secured the biggest names on the planet, to a game-changing champion of local brands who\u00a0once created a wedding portal!<\/strong><\/h4>\n<h4><strong>And not forgetting one brilliant Creative Director who once edited the biggest Women\u2019s magazine in Malaysia...<\/strong><\/h4>\n<h4><strong>20th March 2025<\/strong><br \/><strong>14:30 - 19:00<\/strong><br \/><strong>Royal Selangor Club Dataran Merdeka<\/strong><\/h4>\n<h4>\u00a0<\/h4>\n<h4><strong><span class=\"s7\">WHO SHOULD ATTEND: <\/span><\/strong><\/h4>\n<h4><strong>Brand Marketers, Agencies (Creative, Media, Digital, Influencer, PR), Media Owners (Print, TV, Radio, news and commerce portals, socials platforms) and anyone who wants to make things happen in their companies and careers. <\/strong><\/h4>\n<h4><strong>And those who wish to take peek out of the tempurung!<\/strong><\/h4>\n\t\t\n<style>\n#text-1565221859 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-381427156\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-381427156 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<a rel=\"noopener noreferrer\" href=\"https:\/\/hams.top\/advolution2\" target=\"_blank\" class=\"button white is-outline expand\"  >\n    <span>DOWNLOAD EVENT PDF<\/span>\n  <\/a>\n\n\n<a rel=\"noopener noreferrer\" href=\"https:\/\/marketingmagazine.com.my\/shop\/marketing\/advolution-2025\/\" target=\"_blank\" class=\"button white is-outline expand\"  >\n    <span>RESERVE SEATS NOW<\/span>\n  <\/a>\n\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-small row-full-width align-middle align-center\"  id=\"row-43885884\">\n\n\n\t<div id=\"col-1792234013\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/V.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/V.png 350w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/V-300x300.png 300w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/V-150x150.png 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4 class=\"p1\"><strong>VJ Anand<\/strong><br \/><strong>Founder &amp; Chief Experiment <\/strong><strong>Officer<br \/>ballsy<\/strong><\/h4>\n<p>\u00a0<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-683240327\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/A.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/A.png 350w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/A-300x300.png 300w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/A-150x150.png 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4 class=\"p1\"><strong>Adrian Gaffor<\/strong><br \/><strong>Group CEO of Esports Business Network<\/strong><br \/><strong>CEO of The Gaming Company<\/strong><\/h4>\n<p>\u00a0<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-890455590\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/C.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/C.png 350w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/C-300x300.png 300w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/C-150x150.png 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4 class=\"p1\"><strong>Claudia Low<\/strong><br \/><strong>Creative Director<\/strong><br \/><strong>Ampersand Advisory<\/strong><\/h4>\n<p>\u00a0<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-757624482\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/X.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/X.png 350w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/X-300x300.png 300w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/X-150x150.png 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4 class=\"p1\"><strong>Xin Ruu<\/strong><br \/><strong>Film Director<\/strong><br \/><strong>Graph Studio<\/strong><\/h4>\n<p>\u00a0<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1008381914\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"width:50%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/F.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/F.png 350w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/F-300x300.png 300w, https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2025\/02\/F-150x150.png 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<h4 class=\"p1\"><strong>Farhan Hafetz<\/strong><br \/><strong>Head of Brand Management &amp; New Product Development<\/strong><br \/><strong>Jasmine Food Corporation<\/strong><\/h4>\n<p>\u00a0<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-31582713\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<p><style type=\"text\/css\">\n.tg{border-collapse:collapse;border-color:white;border-spacing:0;}\n.tg td{border-color:white;border-style:solid;border-width:1px;color:white;}\n<\/style><\/p>\n<table class=\"tg\">\n<tbody>\n<tr>\n<td>02:30 PM<\/td>\n<td>\n<p>Ballroom registration at the Royal Selangor Club, Dataran Merdeka.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>03:00 PM<\/td>\n<td>\n<p>Welcome by Programme Moderator Professor Harmandar Singh aka Ham<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>03:15 PM<\/td>\n<td>\n<p><strong>SESSION 1: CREATIVE CULTURE <\/strong><strong>HACKING<\/strong><\/p>\n<p><strong>VJ Anand<\/strong><br \/><strong>Founder &amp; Chief Experiment Officer<\/strong><br \/><strong>ballsy<\/strong><\/p>\n<p>VJ is undoubtedly Malaysia\u2019s proud flag carrier on the global stage. He went to Jakarta some years ago and helped Gojek achieve cult-like status there, working closely with the founder who later became a government Minister.<\/p>\n<p>VJ\u2019s adventures continued when he was approached by the celebrated Gary Vaynerchuk to join them. That sparked another illustrious journey for this man from Taiping.<\/p>\n<p>Gary subsequently appointed him ECD of VaynerMedia Asia, Europe, Middle East and Africa and he has been based in London for the past two years.<\/p>\n<p>VJ is now back in the region and has launched a consultancy called ballsy. His is a story of bravery and inspiration.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>03:50 PM<\/td>\n<td>\n<p><strong>SESSION 2: RETHINKING <\/strong><strong>MARKETING<\/strong><\/p>\n<p><strong>Farhan Hafetz<\/strong><br \/><strong>Head of Brand Management &amp; New Product Development<\/strong><br \/><strong>Jasmine Food Corporation<\/strong><\/p>\n<p>If you think marketing is just about ads and promotions, Farhan Hafetz will make you think again. As the Head of Brand Management &amp; New Product Development at BERNAS, Farhan has transformed brands like SAJI, Jasmine, and BABA\u2019S, making them household names.<\/p>\n<p>His unique blend of strategy, innovation, and storytelling has reshaped consumer engagement in FMCG and beyond. With 16+ years of experience across F&amp;B, digital, and brand consultancy, he knows what makes brands tick.<\/p>\n<p>Because great marketing isn\u2019t about following trends, it\u2019s about setting them.\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>04:35 PM<\/td>\n<td>\n<p><strong>SESSION 3: CREATIVITY UNPLUGGED<\/strong><\/p>\n<p><strong>Claudia Low<\/strong><br \/><strong>Creative Director<\/strong><br \/><strong>Ampersand Advisory<\/strong><\/p>\n<p>When it comes to bold, fearless creativity, Claudia is in a league of her own. She has crafted award-winning campaigns for top brands like Mars Petcare, Guardian, and AIA.<\/p>\n<p>With a knack for blending storytelling, digital innovation, and brand strategy, Claudia transforms ideas into cultural moments.<\/p>\n<p>A jury member for the d Awards 2025, she knows what makes a campaign truly stand out. Want to unlock the secrets of next-level creativity and strategic impact? Don\u2019t miss this session.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>05:10 PM<\/td>\n<td>\n<p><strong>SESSION 4: GAME ON: SPORTS <\/strong><strong>MARKETING<\/strong><\/p>\n<p><strong>Adrian Gaffor<\/strong><br \/><strong>Group CEO of Esports Business Network<\/strong><br \/><strong>CEO of The Gaming Company<\/strong><\/p>\n<p>Adrian is a dynamic entrepreneur at the forefront of esports and gaming technology. He has propelled the company to become a leading esports marketing group in Asia, collaborating with over 60 brands, including Mountain Dew, Red Bull, Valve, Riot Games, and Tencent Games.<\/p>\n<p>Adrian\u2019s innovative approach has expanded EBN\u2019s reach across 19 markets, recently extending into the Middle East and Africa. In 2020, he ventured into the blockchain space, founding The Real Lifestyle Company (TRL), aiming to democratize global real estate through blockchain solutions.<\/p>\n<p>Adrian\u2019s unique blend of expertise in esports and blockchain offers unparalleled insights into the future of digital entertainment and real-world asset tokenisation.\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>05:45 PM<\/td>\n<td>\n<p><strong>SESSION 5: FILM MAKER\u2019S JOURNEY<\/strong><\/p>\n<p><strong>Xin Ruu<\/strong><br \/><strong>Film Director<\/strong><br \/><strong>Graph Studio<\/strong><\/p>\n<p>Some storytellers don\u2019t need to be loud\u2014they let their work speak for them. Xin Ruu, a rising filmmaker at Graph Studio, is one such artist.<\/p>\n<p>With a deep passion for visual storytelling and emotional depth, she crafts films that captivate audiences and leave a lasting impact.<\/p>\n<p>Her award-winning short \u201cPapayah\u201d showcased her ability to turn everyday moments into powerful narratives, earning her industry recognition. Thoughtful, meticulous, and quietly brilliant, Xin Ruu proves that true creativity is about vision.\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>06:20 PM<\/td>\n<td>\n<p><strong>PANEL SESSION: MEETING OF MINDS<\/strong><\/p>\n<p><strong>VJ Anand <\/strong>, <em>ballsy<br \/><\/em><strong>Farhan Hafetz, <\/strong>Jasmine Food Corporation<br \/><strong>Claudia Low, <\/strong>Ampersand Advisory<br \/><strong>Adrian Gaffor, <\/strong>Esports Business Network<br \/><strong>Xin Ruu, <\/strong>Graph Studio<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>07:25 PM\u00a0<\/td>\n<td>\n<p class=\"p1\">Networking, photo-taking, autograph-hunting and Buka Puasa (7.24pm)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>08:45 PM<\/td>\n<td>Close<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<a rel=\"noopener noreferrer\" href=\"https:\/\/hams.top\/advolution2\" target=\"_blank\" class=\"button white is-outline expand\"  >\n    <span>DOWNLOAD EVENT PDF<\/span>\n  <\/a>\n\n\n<a rel=\"noopener noreferrer\" href=\"https:\/\/marketingmagazine.com.my\/shop\/marketing\/advolution-2025\/\" target=\"_blank\" class=\"button white is-outline expand\"  >\n    <span>RESERVE SEATS NOW<\/span>\n  <\/a>\n\n\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_927819829 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n#section_927819829 .section-bg.bg-loaded {\n  background-image: url(https:\/\/marketingmagazine.com.my\/advolution2025\/wp-content\/uploads\/2024\/11\/MAIN-scaled-1.jpg);\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":0,"href":"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingmagazine.com.my\/advolution2025\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}