Ballroom registration at the Royal Selangor Club, Dataran Merdeka.

Welcome by Programme Moderator Professor Harmandar Singh aka Ham

SESSION 1: CREATIVE CULTURE HACKING

VJ Anand
Founder & Chief Experiment Officer
ballsy

VJ is undoubtedly Malaysia’s proud flag carrier on the global stage. He went to Jakarta some years ago and helped Gojek achieve cult-like status there, working closely with the founder who later became a government Minister.

VJ’s adventures continued when he was approached by the celebrated Gary Vaynerchuk to join them. That sparked another illustrious journey for this man from Taiping.

Gary subsequently appointed him ECD of VaynerMedia Asia, Europe, Middle East and Africa and he has been based in London for the past two years.

VJ is now back in the region and has launched a consultancy called ballsy. His is a story of bravery and inspiration.

SESSION 2: RETHINKING MARKETING

Farhan Hafetz
Head of Brand Management & New Product Development
Jasmine Food Corporation

If you think marketing is just about ads and promotions, Farhan Hafetz will make you think again. As the Head of Brand Management & New Product Development at BERNAS, Farhan has transformed brands like SAJI, Jasmine, and BABA’S, making them household names.

His unique blend of strategy, innovation, and storytelling has reshaped consumer engagement in FMCG and beyond. With 16+ years of experience across F&B, digital, and brand consultancy, he knows what makes brands tick.

Because great marketing isn’t about following trends, it’s about setting them. 

SESSION 3: CREATIVITY UNPLUGGED

Claudia Low
Creative Director
Ampersand Advisory

When it comes to bold, fearless creativity, Claudia is in a league of her own. She has crafted award-winning campaigns for top brands like Mars Petcare, Guardian, and AIA.

With a knack for blending storytelling, digital innovation, and brand strategy, Claudia transforms ideas into cultural moments.

A jury member for the d Awards 2025, she knows what makes a campaign truly stand out. Want to unlock the secrets of next-level creativity and strategic impact? Don’t miss this session.

SESSION 4: GAME ON: SPORTS MARKETING

Adrian Gaffor
Group CEO of Esports Business Network
CEO of The Gaming Company

Adrian is a dynamic entrepreneur at the forefront of esports and gaming technology. He has propelled the company to become a leading esports marketing group in Asia, collaborating with over 60 brands, including Mountain Dew, Red Bull, Valve, Riot Games, and Tencent Games.

Adrian’s innovative approach has expanded EBN’s reach across 19 markets, recently extending into the Middle East and Africa. In 2020, he ventured into the blockchain space, founding The Real Lifestyle Company (TRL), aiming to democratize global real estate through blockchain solutions.

Adrian’s unique blend of expertise in esports and blockchain offers unparalleled insights into the future of digital entertainment and real-world asset tokenisation. 

SESSION 5: FILM MAKER’S JOURNEY

Xin Ruu
Film Director
Graph Studio

Some storytellers don’t need to be loud—they let their work speak for them. Xin Ruu, a rising filmmaker at Graph Studio, is one such artist.

With a deep passion for visual storytelling and emotional depth, she crafts films that captivate audiences and leave a lasting impact.

Her award-winning short “Papayah” showcased her ability to turn everyday moments into powerful narratives, earning her industry recognition. Thoughtful, meticulous, and quietly brilliant, Xin Ruu proves that true creativity is about vision. 

PANEL SESSION: MEETING OF MINDS

VJ Anand , ballsy
Farhan Hafetz, Jasmine Food Corporation
Claudia Low, Ampersand Advisory
Adrian Gaffor, Esports Business Network
Xin Ruu, Graph Studio

Networking, photo-taking, autograph-hunting and Buka Puasa (7.24pm)