This programme is a journey of discovery through listening to new conversations about our industry. These are conversations you need to be part of. Some amazing people are doing some remarkable things in the space of advertising, content, data, influencer marketing, social, creativity, AI and more…
Success has its stories. This is an afternoon of conversations we never had, with leaders most of you never met. Discover what’s possible from those who made it possible. It is a time to reflect, be inspired and think about the year ahead.
All happening near where KL was founded 167 years ago!
6th December 2024
14:15 - 19:00
Royal Selangor Club Dataran Merdeka
WHO SHOULD ATTEND:
Brand Marketers, Agencies (Creative, Media, Digital, Influencer, PR), Media Owners (Print, TV, Radio, news and commerce portals, socials platforms) and anyone who wants to make things happen in their companies and careers.
And those who wish to take peek out of the tempurung!
Emir Shafri
Chief Creative Officer
Publicis Groupe Malaysia
"Imagine content that would naturally adapt itself based on how you’re feeling"
Emir is an unassuming superstar and his team clinched Malaysia’s only metal win at Cannes Lions 2024. Under his leadership, Leo Burnett was named Agency of the Year at the Effie Awards Malaysia for 3 years running. What drives him is his love for the crazy, exciting “what ifs” on the intersection of tech, creativity and humanity.
Some of these “what ifs” have won at London International Awards, Cannes Lions, SXSW Interactive Innovation Award, Spikes Asia, ADC Tomorrow Awards, ADFEST, ADDYs, NY Festivals, MAD STARS, EFFIES, WARC, Kidlat Awards, Singapore CCAs, Kancil Awards….
Erika Seow
CEO & Co-Founder
JUNO
“We’re on a mission to sprinkle a little magic into the world.”
With over a decade of experience in the creative industry, Erika helps brands cultivate deeper user relationships. Under her leadership, JUNO has developed a reputation for delivering innovative and impactful solutions for a diverse clientele.
Her commitment to excellence and her ability to blend creativity with strategic insight have been instrumental in JUNO’s award-winning success. She is the one to watch as 2025 is shaping out to be a wave of new challenges that are poised to leave a mark the industry.
Wang Ie Tjer
Head of Creative
FCB SHOUT
"We think fast and move faster, matching the pace set by our ambitious clients."
Tjer weaves creative magic with clients like RHB, Darlie, and more.
He started as a Copywriter and now drives the creative vision of FCB SHOUT. He helped clinch multiple Agency of the Year titles from Campaign Asia and Marketing Interactive, and over 100 awards and accolades, including wins at the MARKIES, Dragons of Asia, Mumbrella Asia, APPIES, Campaign Asia’s The Work, YouTube Works Asia and more.
Based on consistently winning top awards at local and regional shows, FCB SHOUT is undoubtedly the #1 Malaysian Agency!
Reuben Kang
Writer, Producer & Director
Imagineers Film
"Science Makes Things Work. Art Makes Things Memorable."
Reuben is a filmmaker, producer, and storyteller renowned for his contributions to digital media and film. He co-founded JinnyboyTV, a popular YouTube channel known for its comedic and relatable content, alongside Jin Lim. Their work has garnered a substantial following, establishing them as prominent figures in Malaysia’s digital entertainment scene.
He also wrote and directed By MY Side, JinnyboyTV’s first full-length feature film, showcasing his storytelling prowess. As the founder of Imagineers Film, Reuben has created memorable web films for major celebrations like Chinese New Year, Hari Raya, and Merdekafor Etiqa, Taylor’s, Gamuda, and more.
YuBin Ng
CEO
MantaYaY
"Next-Level Marketing."
MantaYaY is a talent agency and media company dedicated to discovering and nurturing the next generation of talents and content creators, from social media influencers to established actors and models. Yubin is focused on creating transformative experiences that bridge creativity with purpose. MantaYaY is a regional player and has just opened in London.
They are the maestros of TikTok marketing: from live streaming and selling, e-commerce, production, building IPs, TikTok shopping to working closely with brands to design programs, select hosts and develop strategies on how to promote and showcase products.
Yong Siew Mee
Country Manager
2X
“MarTech is the backbone in the B2B industry.”
Siew Mee is the Country Manager & Head of Revenue Marketing Practice at 2X, a marketing-as-a-service (MaaS) company, specializing in demand generation and marketing operations excellence. They help marketers operate with greater impact and at significantly lower cost. Pioneer of a unique subscription-based resourcing model, providing end-to-end B2B marketing as a service to established companies.
With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.
Agent Provocateur
Sledgehammer Communications
| 02:15 PM |
Ballroom registration at the Royal Selangor Club, Dataran Merdeka. Limited giveaways available at Registration Desk, while stocks last. |
| 02:45 PM |
Welcome by Programme Moderator Professor Harmandar Singh aka Ham |
| 03:00 PM |
SESSSION 1: Erika Seow - CEO & Co-Founder, JUNO. Erika is an award-winning leader whose HOODLE venture is set to dazzle.For the one year, she has been working with a team of amazing strategists, creatives and engineers to create Malaysia’s (and Southeast Asia's) Next BigThing. The first ever Student/Youth Platform that's about their passion for life and adventure and all things awesome. |
| 03:25 PM |
SESSION 2: Emir Shafri - Chief Creative Officer, Publicis Groupe Emir brings Cannes Lions award-winning fame to the stage. It’s a refreshing experience working alongside and learning from some of the most talented thinkers, storytellers, artists, digital tinkerers, customer experience builders as well as data and human insights detectives over the past few years. “I’m excited to write our next chapter with this amazing team by bringing together their diverse skills to help businesses solve their most pressing problems with creativity.” |
| 03:50 PM |
SESSION 3: Yong Siew Mee - Country Manager, 2X Siew Mee helps manage the world's largest B2B marketing-as-a-service (MaaS) firm. “We sit in Malaysia (with more than 600 staff) but all our clients are based in the US. We received almost 10,000 job applications in 2024. Our HQ is outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur and Manila.” 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimisation. |
| 04:15 PM |
SESSION 4: Reuben Kang - Writer, Producer, Director, Imagineers Film Reuben makes moving pictures talk like you’ve never seen. He will share surprising stories and explain how he balances artistic vision with the pressures of creating content that resonates with millions. Listen to his creative journey with valuable advice for aspiring creators. His diverse portfolio includes theatre productions, music videos, commercials, documentaries, and a 3D animation series, showcasing his versatility. |
| 04:40 PM |
SESSION 5: Wang Ie Tjer - Head of Creative, FCB SHOUT Tjer weaves creative magic with clients like RHB, Darlie, and more. He started as a Copywriter and now drives the creative vision of FCB SHOUT. He helped clinch multiple Agency of the Year titles from Campaign Asia and Marketing Interactive, and over 100 awards and accolades, including wins at the MARKIES, Dragons of Asia, Mumbrella Asia, APPIES, Campaign Asia’s The Work, YouTube Works Asia and more. Based on consistently winning top awards at local and regional shows, FCB SHOUT is undoubtedly the #1 Malaysian Agency! |
| 05:05 PM |
SESSIONS 6: YuBin Ng - CEO, MantaYaY Yubin handles more than 2,000 Malaysian TikTok creators with a combined following of over 100 million. Mantayay has over 1000 talented individualsand they provide a one-stop solution for TikTok marketing while managing talent, influencers plus e-commerce and production. Yubin also has a monopoly over the gaming vertical with more than 1,000 TikTok-MY-Gaming creators. His clients include Grab, Alipay, Tealive, PUBG, Genshin Impact and more, and covers Malaysia, Indonesia, Thailand, Vietnam, Philippines, China, Japan, US, UK, Brazil, Netherlands. |
| 05:30 PM |
THE HAM REPORT 2024. This Agency Rankings report is the Gold standard for marketers and agencies. Based on shows in Malaysia: APPIES, Dragons, d’Awards, Media Specialists Association Awards, Effie and Kancils in 2024. Only unique Gold winners are counted. Regional wins have a higher weightage. |
| 06:00 PM |
Questions & Answers |
| 06:15 PM |
Buffet Snacks, Beverages and photo-taking |
| 07:00 PM | Close |