Adabi gets bold with its tumeric powder | MARKETING Magazine Asia

Adabi gets bold with its tumeric powder

With all the controversy swirling around a series of videos that allegedly feature a prominent figure in our country, Adabi has taken its marketing approach to a new level.

You have to applaud the company for taking the bold approach in its marketing efforts that react to current happenings.

Sometimes stunts like this can backfire, but so far the tweet has generated 240 comments, with most of the netizens being quite impressed with the company’s marketing efforts, 17,000 reshares and over 9,900 likes.

Source: Twitter