With all the controversy swirling around a series of videos that allegedly feature a prominent figure in our country, Adabi has taken its marketing approach to a new level.
You have to applaud the company for taking the bold approach in its marketing efforts that react to current happenings.
Sometimes stunts like this can backfire, but so far the tweet has generated 240 comments, with most of the netizens being quite impressed with the company’s marketing efforts, 17,000 reshares and over 9,900 likes.
Source: Twitter
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
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