Lai Shu Wei

VP, unifi Marketing & Communications
TM Berhad

Shu Wei has held several key positions in the telecommunications industry and key marketing roles at highly competitive companies such as Maxis, Standard Chartered Bank, Nestle, Johnson & Johnson and more.

He has extensive experience in Product Development, Product Management, Brand and Consumer Marketing with a demonstrated history of working in the Telecommunications, Banking and Fast-Moving-Consumer-Goods (FMCG) industries.

His skills lie within Marketing Management, Business Planning, Consumer Products, Customer Relationship Management (CRM), Brand Management, Communications, Content Business and Go-to-Market Execution.

Shu Wei is a strong Marketing and Management Professional with a Bachelor of Science in Business Administration. An IMD Business School Graduate in Advanced Strategic Management (ASM).

He believes that Agility is not only a ready ability to move with quick and easy grace, but also the ability to adapt to and influence situations.

Most recently, Shu Wei was awarded the CMO of Year 2019 during the CMO Conference & Awards held last year.

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